Unit of competency Outline

Date retreived
22/07/2026 4:35 PM AWST

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Plan and implement services marketing

Plan and implement services marketing

Unit of competency
National Code
BSBMKG518
State Code
AUI45
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
40
Description
This unit describes the skills and knowledge required to use a range of strategies to prepare and apply services marketing.It applies to individuals who work in a supervisory capacity in a team environment, who possess a sound theoretical knowledge base, and demonstrate a range of managerial skills to ensure business activities are conducted effectively.In this role, individuals may work in small, medium or large enterprises across a variety of industries. The services to be marketed may be professional services, services to consumers and business customers, or services linked to tangible products.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify strategies for services marketing
  • 1.1 Research services and their characteristics in a specific industry context
  • 1.2 Identify marketing mix for services
  • 1.3 Evaluate consumer behaviour in relation to services and implications for marketing strategies
  • 1.4 Identify factors influencing customer satisfaction with services
  • 1.5 Identify range of strategies to market services, appropriate for the organisation
2. Select strategies for services marketing
  • 2.1 Analyse market trends for service delivery and identify opportunities to market services
  • 2.2 Identify previous services marketing strategies in the organisation, and analyse successful strategies and areas for improvement
  • 2.3 Select most appropriate services marketing strategies and activities which fit the organisation’s strategic and marketing plans
3. Plan and develop activities for services marketing
  • 3.1 Record service marketing objectives and purpose
  • 3.2 Calculate costs of service marketing activities
  • 3.3 Select methods to report and measure effectiveness of service marketing activities
  • 3.4 Develop effective service level agreements
  • 3.5 Assign responsibilities to team members for service marketing activities
  • 3.6 Record strategy plan for marketing services, and present to relevant stakeholders
  • 3.7 Assemble required resources to implement services marketing plan
4. Implement and monitor services marketing strategy
  • 4.1 Schedule work for each services marketing campaign element, according to lead times required for different media, and marketing plan for services
  • 4.2 Brief staff and suppliers on their budgets, timelines, roles and responsibilities, and legal and ethical requirements
  • 4.3 Implement services marketing activities according to marketing plan for services
  • 4.4 Identify and use evaluation criteria and evaluation methods to determine effectiveness of marketing, and make required modifications
  • 4.5 Analyse success indictors of marketing campaign, and record performance according to organisational reporting requirements
No information
No information
Replaces
State Code National Code Title Type
D4872 BSBMKG518A Plan and implement services marketing Unit of competency
Replaced By
State Code National Code Title Type
OCF41 BSBMKG541 Identify and evaluate marketing opportunities Unit of competency
State Code National Code Title Type
AVW6 BSB51215 Diploma of Marketing Qualification
AZK1 BSB52415 Diploma of Marketing and Communication Qualification