Unit of competency Outline

Date retreived
23/07/2026 12:00 PM AWST

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Establish a marine surveyor practice

Establish a marine surveyor practice

Unit of competency
National Code
MARM019
State Code
AUG52
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
1.00
Current Release Date
27/02/2015
View on TGA
State Implementation and Classification
Approved Date
28/08/2015
Field of Education
031701 - Maritime Engineering
Original Release Date
28/08/2015
Nominal Hours
45
Description
This unit involves the skills and knowledge required to develop a business plan that includes a marketing, sales and promotional strategy to grow a small surveyor business. It includes researching and developing an integrated business plan for achieving business goals and objectives.This unit applies to people working in the maritime industry as a marine surveyor.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Prepare to develop a business plan
  • 1.1 Essential components of a business plan are identified and reviewed for suitability for inclusion in overall plan for size and nature of proposed business
  • 1.2 Sources and costs of finance to be included in financial plan are established and required business liquidity and profitability is outlined
  • 1.3 Business resources and required legal and compliance requirements to be considered are identified and documented
2 Develop a business plan
  • 2.1 Proposed business operation and overall business goals and objectives are identified and documented
  • 2.2 Operational requirements are identified to effectively produce/deliver products/services
  • 2.3 Specialist services and sources of advice are identified, where required, and costed according to resources available
  • 2.4 Vision statement is developed that reflects business objectives
  • 2.5 Target markets are identified through market research data
  • 2.6 Competitor analysis is obtained and market position the business is developed/reviewed
3 Develop strategies for minimising risks
  • 3.1 Specific interests and objectives of relevant people are identified and their support for planned business direction is sought and confirmed
  • 3.2 Risk management strategies are identified and developed according to business goals and objectives, and relevant legal requirements
  • 3.3 Contingency plan is developed to address potential areas of non-conformance with plan
4 Develop business promotion plans
  • 4.1 Business brand is developed
  • 4.2 Benefits of practice products/services are identified
  • 4.3 Promotional tools are selected and included in business plan and applicable legislation is incorporated as required
5 Develop sales plans
  • 5.1 Plans to increase sales through yield per existing client are identified and developed for immediate or future inclusion in plan
  • 5.2 Plans and strategies to grow business and add new clients and sales are developed
  • 5.3 Proposed plans are ranked according to priority
  • 5.4 Action plan to implement top ranked plan is developed and agreed with any relevant personnel
  • 5.5 Business work practices are reviewed to ensure they support plans
6 Implement and monitor promotional strategy
  • 6.1 Promotional package is created to meet sales plan requirements, relevant legislative requirements and to enhance business corporate image
  • 6.2 Promotional strategy is implemented within budget in specified timeframes
  • 6.3 Criteria to measure effectiveness of sales/promotional strategy is established
  • 6.4 Adjustments to promotional strategy or service distribution are made as necessary to ensure required result is being obtained
No information
No information
Replaces
State Code National Code Title Type
WG512 MARM5009A Establish a marine surveyor practice Unit of competency
State Code National Code Title Type
AVP9 MAR50215 Diploma of Maritime Operations (Marine Surveying) Qualification