Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Social implications may include:
ethical dilemmas or issues
unintended social consequences and costs.
Market research may include:
focus groups
interviews
mystery shopping
product tests
surveys.
Delivery strategies may refer to decisions about:
consumers’ perception of value for money and pricing
design of products or services to meet customer needs
distribution strategies to ensure the product or service can be delivered to or obtained easily by consumers
support services to ensure customer satisfaction.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
conduct research into trends for a specified industry sector and identify potential business opportunities
undertake market research and report on the viability and related implications of a selected business opportunity
develop and present a feasibility report, including cost-benefit analysis, justifying recommendations for a proposed new business initiative.
Context of and specific resources for assessment
Assessment must ensure access to:
appropriate resources to allow research to be conducted into industry trends, which may include access to commercial research house libraries via memorandum of understanding or other arrangements
opportunity to conduct meaningful market research on potential business opportunities
simulated or real executive level management teams for presentation of proposals and feedback.
Where applicable, physical resources should include equipment modified for people with special needs.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct observation of the candidate carrying out the required work
verbal or written questioning to assess required knowledge and skills
review of reports and proposals prepared by the candidate and feedback from executive team presentations
a portfolio of the work undertaken.
Note: The preferred assessment method is through a workplace project or through a simulated medium to large enterprise workplace.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, where appropriate.
Assessment processes and techniques must be culturally appropriate, and suitable to the communication skill level, language, literacy and numeracy capacity of the candidate and the work being performed.
Indigenous people and other people from a non-English speaking background may need additional support.
In cases where practical assessment is used it should be combined with targeted questioning to assess required knowledge.