Unit of competency Outline

Date retreived
22/07/2026 8:03 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Liaise with media at a local level

Liaise with media at a local level

Unit of competency
National Code
PUACOM012B
State Code
D5562
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
3.00
Current Release Date
02/05/2013
View on TGA
State Implementation and Classification
Approved Date
09/10/2014
Field of Education
080509 - Public Relations
Original Release Date
09/10/2014
Nominal Hours
20
Description
This unit covers the liaison with media at a low level incident and providing information about local events.
Notes
Elements and Performance Criteria
1. Determine media requirements
  • 1.1 Organisational protocols are followed when liaising with the media.
  • 1.2 The media's potential interest is assessed and arrangements are made to meet needs where appropriate.
  • 1.3 Operational responsibilities are balanced against the provision of information to the media.
2. Provide information to the media
  • 2.1 A positive image of the organisation is maintained when liaising with the media.
  • 2.2 Every opportunity is used to promote the organisation, its services and personnel.
  • 2.3 Relevant and succinct information is supplied to media when operational responsibilities are under control and when organisational representative is available to talk to the media.
3. Publicise an event
  • 3.1 Relationship is established with media contacts.
  • 3.2 Event details and support materials are gathered and presented in a logical, relevant and concise manner to the media.
  • 3.3 Information provided to media is recorded and maintained.
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Organisation may include
Fire
Police
State Emergency Service
Emergency Management
Organisational protocols may include
organisational policies and procedures
personal presentation being as neat as possible considering the operational circumstances
ensuring media liaison person is fully briefed and prepared
acknowledge support of other organisations
seeking advice from headquarters where appropriate
limiting comments on role of own service
relevant Federal and State legislation and regulations
Liaising with the media may include
print (local, community, daily newspapers, magazines)
television (live or pre-recorded)
radio (live or pre-recorded)
Operational responsibilities may include
preservation of life and property, which is the principal concern to all public safety personnel
presenting information relevant to the public
Event may include
long service to organisation
medal presentation
awarding of certificates
donations/sponsorships/fundraising
recruiting
new equipment
VIP visit
open day
training
unusual rescues
self help information
Media's potential interest may include:
enormous media event
standard report
human interest
in the public's interest
Media's requirements may include:
deadlines
capabilities
visual and verbal requirements
types of medium
variation
journalists
amenities
briefing area
access to media liaison person
bilingual personnel and bilingual information
Media may include:
representatives from mainstream, community and ethnic television
print and broadcast media
Organisational positive image may include:
promote the relevance and efficiency of the service
report the facts
heroism of personnel
organisational personnel are co-operative and responsive
organisational personnel well presented
handling media in most positive manner in even the most adverse conditions/circumstances
Media opportunity may include:
opportunity to promote the services
provide educational information to the public
airplay
Relevant and succinct information may include:
information that according to protocol is available for public release
report facts and avoid speculation
do not supply classified information
use language that can be readily understood by all to avoid misinterpretation
Critical aspects for assessment and evidence required to demonstrate competency in this unit
It is essential for this unit that competence be demonstrated in providing information to media whilst managing operational responsibilities.

Consistency in performance
Evidence should be gathered over a period of time in a range of actual or simulated workplace environments.
Context of and specific resources for assessment
Context of assessment
On the job or in a simulated work environment.
Specific resources for assessment
No special requirements.
Replaces
State Code National Code Title Type
C3847 PUACOM012A Liaise with media at a local level Unit of competency
Replaced By
State Code National Code Title Type
OAZ62 PUACOM012 Liaise with media at a local level Unit of competency