Unit of competency Outline
Date retreived
23/07/2026 10:28 AM AWST
23/07/2026 10:28 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Communicate and market sustainable solutions
Communicate and market sustainable solutions
Unit of competency
National Code
CPPCMN4011A
CPPCMN4011A
State Code
D5586
D5586
TGA Status
Deleted
Deleted
DTWD Status
Deleted
Deleted
State Implementation and Classification
Approved Date
07/10/2014
Field of Education
080505 - Marketing
Original Release Date
07/10/2014
Nominal Hours
40
Description
This unit of competency specifies the outcomes required to communicate and market the sustainable services and products offered by the business to clients. It also addresses the provision of support that leads to the use of sustainable strategies, products and services by companies or individuals. This requires understanding the sustainability processes, products and policies offered by the business and applying them to the market. It also includes being able to communicate basic principles of sustainability to customers. The unit also covers the support of the enterprise's brand and 'green' credentials. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Develop understanding of sustainable solutions.
- 1.1 Purpose, benefits and practices of sustainable living are identified and considered.
- 1.2 Current products and services are reviewed and analysed to identify their benefits and ability to provide customers with sustainable solutions.
- 1.3 Customer expectations, needs and wants for sustainable solutions are explored and matched to the characteristics of the business's products and services.
- 1.4 Costs associated with implementing sustainable solutions, including 'pay back' time, are identified and used to inform customer communications.
2. Plan customer communications.
- 2.1 Marketing strategies, including positioning the company as a 'green' business, are reviewed and interpreted to inform customer communications.
- 2.2 Existing business communication approaches, targeted to the customer audience and other suppliers of products and services, are analysed for effectiveness and efficiency in communicating messages of sustainability.
- 2.3 Consultations and research are undertaken to identify key communication messages to engage customers and consistently convey the purpose and benefits of sustainability and the attributes of sustainable products and services.
- 2.4 Range of potential communication channels is identified and assessed.
- 2.5 Strategies to match the use of communication channels with the needs and wants of the target audience are analysed and prioritised.
3. Communicate with customers.
- 3.1 Communication with customers is conducted in a professional manner according to standard organisational policies and procedures.
- 3.2 Verbal and non-verbal communication is used to develop rapport with customers during communications and service delivery.
- 3.3 Customer needs and reasonable requests for information are met in a timely manner and according to standard organisational policies and procedures.
- 3.4 Language is used clearly and precisely to communicate complex information related to the attributes and benefits of sustainable solutions.
- 3.5 Possible problems are identified and action is taken to minimise the effect on customer satisfaction or understanding.
- 3.6 Opportunities to deliver additional levels of service beyond customer's immediate request are identified and acted upon.
4. Model sustainable approaches within the business.
- 4.1 Current organisational policies and practices are assessed to identify their contribution to a sustainable workplace.
- 4.2 Marketing materials that reflect business commitment to sustainability are used according to standard operating policies and procedures.
- 4.3 Contribution is made to the monitoring and enhancement of sustainable practices within the business.
- 4.4 Contribution is made to the review and development of the marketing and communications strategies of the business.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Sustainable living and sustainability can be broadly defined as having three separate but inter-related components with characteristics including:
economic sustainability, demonstrated by:
cost-effective use of resources
ensuring costs of 'green' solutions are properly accounted for and recovered
growing market share by appealing to socially aware customers
purchasing locally to reduce transport costs
seeking to participate in government schemes that reward or fund sustainable operations
social sustainability, demonstrated by:
building community involvement
communicating benefits of sustainable products and services to customers
purchasing locally and using local and community-based products and services
using 'fair trade' products
environmental sustainability, demonstrated by:
efficient use of resources
eliminating hazardous and toxic materials
identifying strategies to offset or mitigate environmental impacts, such as purchasing carbon credits
making more efficient use of energy
maximising opportunities to re-use and recycle materials
preventing and minimising risks and maximising opportunities, such as use of solar or other alternative forms of energy where appropriate
purchasing renewable energy
reducing emissions of greenhouse gases
reducing use of non-renewable resources
waste reduction.
Key communication messages:
provide clarity and consistency in the communications irrespective of the person delivering the message or the communication channel employed
should:
be concise
be memorable
be persuasive
be simple and jargon free
use language that will appeal to the target audience.
Communication channels may include:
contact protocols and promotional material to support face-to-face meetings with customers
corporate or program identity material, including logos and letterheads
incoming communications approaches, including reception procedures and protocols, and voice mail content
meeting and conference materials
online services, including websites
periodic print publications, including newsletters
presentations and speeches
report formats
signage
special purpose communications collateral.
Communication techniques may include:
face-to-face or telephone contact with customers
non-verbal communication
presenting technical information accurately but in a form that can be understood by the customer
speaking clearly and concisely
using active listening techniques to clarify understanding
using appropriate and clear language.
Customers may include:
those with routine or special requests
internal and external
new or repeat
people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Sustainable living and sustainability can be broadly defined as having three separate but inter-related components with characteristics including:
economic sustainability, demonstrated by:
cost-effective use of resources
ensuring costs of 'green' solutions are properly accounted for and recovered
growing market share by appealing to socially aware customers
purchasing locally to reduce transport costs
seeking to participate in government schemes that reward or fund sustainable operations
social sustainability, demonstrated by:
building community involvement
communicating benefits of sustainable products and services to customers
purchasing locally and using local and community-based products and services
using 'fair trade' products
environmental sustainability, demonstrated by:
efficient use of resources
eliminating hazardous and toxic materials
identifying strategies to offset or mitigate environmental impacts, such as purchasing carbon credits
making more efficient use of energy
maximising opportunities to re-use and recycle materials
preventing and minimising risks and maximising opportunities, such as use of solar or other alternative forms of energy where appropriate
purchasing renewable energy
reducing emissions of greenhouse gases
reducing use of non-renewable resources
waste reduction.
Key communication messages:
provide clarity and consistency in the communications irrespective of the person delivering the message or the communication channel employed
should:
be concise
be memorable
be persuasive
be simple and jargon free
use language that will appeal to the target audience.
Communication channels may include:
contact protocols and promotional material to support face-to-face meetings with customers
corporate or program identity material, including logos and letterheads
incoming communications approaches, including reception procedures and protocols, and voice mail content
meeting and conference materials
online services, including websites
periodic print publications, including newsletters
presentations and speeches
report formats
signage
special purpose communications collateral.
Communication techniques may include:
face-to-face or telephone contact with customers
non-verbal communication
presenting technical information accurately but in a form that can be understood by the customer
speaking clearly and concisely
using active listening techniques to clarify understanding
using appropriate and clear language.
Customers may include:
those with routine or special requests
internal and external
new or repeat
people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
This unit of competency could be assessed by observing at least two instances of the implementation and monitoring of integrated economic, social and environmental sustainability policies and procedures in an organisation.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
A person who demonstrates competency in this unit must be able to provide evidence of the required skills and knowledge specified in this unit.
In particular the person should demonstrate the ability to:
research and identify products and services that support improved sustainability
communicate with customer effectively and develop customer understanding of the purpose and benefits of sustainable living
implement communication and marketing plans effectively.
Context of and specific resources for assessment
Assessment of essential underpinning knowledge may be conducted in an off-site context. It is to comply with relevant regulatory or Australian standards' requirements.
Resource implications for assessment include access to:
relevant legislation, standards and guidelines
workplace documentation and personnel
reports from other parties involved in the process of identifying and implementing improvements.
Method of assessment
Assessment methods must:
satisfy the endorsed Assessment Guidelines of the Property Services Training Package
include direct observation of tasks in real or simulated work conditions, with questioning to confirm the ability to consistently identify and correctly interpret the essential underpinning knowledge required for practical application
reinforce the integration of employability skills with workplace tasks and job roles
confirm that competency is verified and able to be transferred to other circumstances and environments.
This unit could be assessed on its own or in combination with other units relevant to the job function.
Guidance information for assessment
Reasonable adjustments for people with disabilities must be made to assessment processes where required. This could include access to modified equipment and other physical resources, and the provision of appropriate assessment support.
Assessment processes and techniques should as far as is practical take into account the language, literacy and numeracy capacity of the candidate in relation to the competency being assessed.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
This unit of competency could be assessed by observing at least two instances of the implementation and monitoring of integrated economic, social and environmental sustainability policies and procedures in an organisation.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
A person who demonstrates competency in this unit must be able to provide evidence of the required skills and knowledge specified in this unit.
In particular the person should demonstrate the ability to:
research and identify products and services that support improved sustainability
communicate with customer effectively and develop customer understanding of the purpose and benefits of sustainable living
implement communication and marketing plans effectively.
Context of and specific resources for assessment
Assessment of essential underpinning knowledge may be conducted in an off-site context. It is to comply with relevant regulatory or Australian standards' requirements.
Resource implications for assessment include access to:
relevant legislation, standards and guidelines
workplace documentation and personnel
reports from other parties involved in the process of identifying and implementing improvements.
Method of assessment
Assessment methods must:
satisfy the endorsed Assessment Guidelines of the Property Services Training Package
include direct observation of tasks in real or simulated work conditions, with questioning to confirm the ability to consistently identify and correctly interpret the essential underpinning knowledge required for practical application
reinforce the integration of employability skills with workplace tasks and job roles
confirm that competency is verified and able to be transferred to other circumstances and environments.
This unit could be assessed on its own or in combination with other units relevant to the job function.
Guidance information for assessment
Reasonable adjustments for people with disabilities must be made to assessment processes where required. This could include access to modified equipment and other physical resources, and the provision of appropriate assessment support.
Assessment processes and techniques should as far as is practical take into account the language, literacy and numeracy capacity of the candidate in relation to the competency being assessed.
No information
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