Elements and Performance Criteria

Range statement
The Range Statement provides advice to interpret the scope and context of this unit of competency, allowing for differences between enterprises and workplaces. It relates to the unit as a whole and facilitates holistic assessment. The following variables may be present for this particular unit:
Legislation, codes and national standards relevant to the workplace may include:
award and enterprise agreements
national, State/Territory legislative requirements especially in regard to Occupational Health and Safety
industry codes of practice
OECD International Guidelines for Consumer Protection in E-Commerce
copyright laws
privacy legislation
intellectual property, confidentiality requirements
legal and regulatory policies affecting e-business
Maintenance issues may include:
frequency of updates
maintenance workload
Operational areas may include:
marketing and sales
administration
accounting
service support
procurement
Range statement
The Range Statement provides advice to interpret the scope and context of this unit of competency, allowing for differences between enterprises and workplaces. It relates to the unit as a whole and facilitates holistic assessment. The following variables may be present for this particular unit:
Legislation, codes and national standards relevant to the workplace may include:
award and enterprise agreements
national, State/Territory legislative requirements especially in regard to Occupational Health and Safety
industry codes of practice
OECD International Guidelines for Consumer Protection in E-Commerce
copyright laws
privacy legislation
intellectual property, confidentiality requirements
legal and regulatory policies affecting e-business
Maintenance issues may include:
frequency of updates
maintenance workload
Operational areas may include:
marketing and sales
administration
accounting
service support
procurement

The Evidence Guide identifies the critical aspects, underpinning knowledge and skills to be demonstrated to confirm competence for this unit. This is an integral part of the assessment of competence and should be read in conjunction with the Range Statement.
Critical aspects of evidence
Integrated demonstration of all elements of competency and their performance criteria
Fine tuning of processes to deal with contingencies and feedback from users
Underpinning knowledge*
* Required knowledge/skills is to be limited to that which is sufficient to perform the particular workplace competency
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Internet / World Wide Web
e-business environment
e-business terminology
Website business content and management
Legal, ethical and security issues relating to websites
Culture of e-business versus traditional business models
Implementation issues
Website marketing
Underpinning skills
Computer technology skills
Literacy skills to interpret policies and procedures and provide information to others
Numeracy skills for reviewing performance against budget
Communication skills for consultation with users, supply chain and customers
Ability to relate to stakeholders from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Three levels of performance denote level of competency required to perform a task.
1. Perform
2. Administer
3. Design
Collecting, analysing and organising information - to monitor and review website performance and to gather information for website maintenance and for future development (3)
Communicating ideas and information - through communication of policies and business processes to support the website and through acting on advice from feedback from users and customers (3)
Planning and organising activities - to integrate the website with business operations (3)
Working with teams and others - to gather feedback from website users and customers, to recommend changes, to seek expert advice and to consult with relevant personnel (2)
Using mathematical ideas and techniques - for data analysis (2)
Solving problems - to adapt to contingencies and to integrate the website into operational areas of the business to ensure that actual performance meets organisational standards and procedures (3)
Using technology - to manage a website (2)
The Evidence Guide identifies the critical aspects, underpinning knowledge and skills to be demonstrated to confirm competence for this unit. This is an integral part of the assessment of competence and should be read in conjunction with the Range Statement.
Critical aspects of evidence
Integrated demonstration of all elements of competency and their performance criteria
Fine tuning of processes to deal with contingencies and feedback from users
Underpinning knowledge*
* Required knowledge/skills is to be limited to that which is sufficient to perform the particular workplace competency
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Internet / World Wide Web
e-business environment
e-business terminology
Website business content and management
Legal, ethical and security issues relating to websites
Culture of e-business versus traditional business models
Implementation issues
Website marketing
Underpinning skills
Computer technology skills
Literacy skills to interpret policies and procedures and provide information to others
Numeracy skills for reviewing performance against budget
Communication skills for consultation with users, supply chain and customers
Ability to relate to stakeholders from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Three levels of performance denote level of competency required to perform a task.
1. Perform
2. Administer
3. Design
Collecting, analysing and organising information - to monitor and review website performance and to gather information for website maintenance and for future development (3)
Communicating ideas and information - through communication of policies and business processes to support the website and through acting on advice from feedback from users and customers (3)
Planning and organising activities - to integrate the website with business operations (3)
Working with teams and others - to gather feedback from website users and customers, to recommend changes, to seek expert advice and to consult with relevant personnel (2)
Using mathematical ideas and techniques - for data analysis (2)
Solving problems - to adapt to contingencies and to integrate the website into operational areas of the business to ensure that actual performance meets organisational standards and procedures (3)
Using technology - to manage a website (2)