Unit of competency Outline

Date retreived
22/07/2026 2:06 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Manage corporate media requirements in a crisis

Manage corporate media requirements in a crisis

Unit of competency
National Code
PMAOMIR523
State Code
AXN58
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
1.00
Current Release Date
02/06/2016
View on TGA
State Implementation and Classification
Approved Date
05/08/2016
Field of Education
080509 - Public Relations
Original Release Date
05/08/2016
Nominal Hours
25
Description
This unit of competency covers the skills and knowledge required to manage the media and the provision of information during a major incident.An incident is an event which causes, or could have caused, injury or illness; damage to plant, material or the environment; disruption to production or public alarm.An incident is an unintended event, or an unintended consequence of an intended event, such as: fire and explosionloss of containmentexcursions above/below acceptable limits for emissions or plant conditionsexcursions above occupational hygiene or biological exposure limitsnon-compliance with regulatory requirementssecurity breachesfailure to follow procedurescomplaintsvehicle incidentson/off-site incidents.This unit of competency applies to incident management team members who are required to plan for and control media access to site areas, people and information, be a key point of contact and coordination between the organisation and media, carry out media briefings and represent the organisation in a professional manner with the media. This unit of competency applies to an individual working alone or as part of an incident management team and working in liaison with other members of the incident management team and the incident manager, as appropriate.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Assess scene and organisation requirements
  • 1.1 Clearly define restricted and/or special access areas to media personnel to safeguard the operation and prevent contamination of evidence
  • 1.2 Control media access to personnel/volunteers/victims/casualties
  • 1.3 Assess operational responsibilities and provision of information to media
2 Develop media strategy
  • 2.1 Use media plan to form the media strategy
  • 2.2 Allocate media briefing area with required resources, where possible
  • 2.3 Gain approval for information releases, where appropriate
  • 2.4 Make arrangements to meet media requirements according to incident characteristics and current developments
  • 2.5 Gain media cooperation in order to coordinate information flow and to provide information to the public on matters of safety and public interest
3 Brief media
  • 3.1 Select and brief organisational media representative according to availability, knowledge of incident, media presence and role played in the incident
  • 3.2 Change media strategy at any time to suit operational demands and level of incident
  • 3.3 Schedule information briefing sessions and tours at appropriate times in line with operational responsibilities and media requirements
  • 3.4 Provide media personnel and VIP with personal protective equipment (PPE), where appropriate
4 Provide information to media
  • 4.1 Follow organisational protocols when liaising with the media
  • 4.2 Provide organisational media representatives with current developments of incident, where appropriate
  • 4.3 Schedule interview and photo opportunities to provide information, where appropriate
  • 4.4 Consult with other organisations at the incident to ensure a consistent presentation of information to the media
  • 4.5 Monitor social media response to the crisis
  • 4.6 Adapt media management in response to social media
  • 4.7 Maintain accurate records of media enquiries and interviews
  • 4.8 Maintain a two-way communication process between organisation and media
5 Promote the organisation via the media
  • 5.1 Promote work and achievements of organisation, volunteer and other organisation personnel at incident throughout the incident to assist in maintaining morale and public profile
  • 5.2 Ensure own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident
6 Control hazards associated with media coverage
  • 6.1 Identify hazards in work environment
  • 6.2 Assess the risks arising from those hazards
  • 6.3 Implement measures to control those risks in line with procedures and duty of care
7 Respond to problems
  • 7.1 Identify possible problems in equipment or process
  • 7.2 Determine problems needing action
  • 7.3 Determine possible fault causes
  • 7.4 Rectify problem using appropriate solution within area of responsibility
  • 7.5 Follow through items initiated until final resolution has occurred
  • 7.6 Report problems outside area of responsibility to designated person
No information
No information
Replaces
State Code National Code Title Type
W8933 PMAOMIR523B Manage corporate media requirements in a crisis Unit of competency