Unit of competency Outline
Information current as of
21/10/2026 11:05 PM AWST
21/10/2026 11:05 PM AWST
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Originate and develop a concept
Originate and develop a concept
Unit of competency
National Code
SITXQUA002A
SITXQUA002A
State Code
S6737
S6737
TGA Status
Deleted
Deleted
DTWD Status
Deleted
Deleted
State Implementation and Classification
Approved Date
30/10/2008
Original Release Date
01/01/2011
Nominal Hours
44
Field of Education
120505 - Work Practices Programmes
Description
This unit describes the performance outcomes, skills and knowledge required to originate and develop a concept to a stage where it becomes the basis of a creative and effective product, service or process. It requires the ability to respond to a brief or develop a self-initiated proposal, originate the concept, seek technical and creative input, adjust the proposal and create an operational specification for the implementation of the concept.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
General notes
N/A
Elements and Performance Criteria
1 Interpret the brief or clarify need or opportunity.
- 1.1 Explore the brief, need or opportunity for innovation, investigate and clarify the context for the new product or service.
- 1.2 Clarify purpose, desired outcome or end product, broad content, style, cost, intended audience or user and other relevant factors of the brief, need or opportunity.
- 1.3 Specify the purpose, goals, constraints and requirements of the final product, service or process.
2 Develop a range of creative approaches.
- 2.1 Generate a range of different, innovative and creative approaches and concepts.
- 2.2 Review different approaches or concepts for feasibility, innovation, creativity and acceptability to client or audience.
- 2.3 Identify possible constraints and check the approaches or concepts against constraints to determine feasibility.
- 2.4 Take into consideration social, ethical and environmental impacts of the approaches or concepts.
- 2.5 Investigate effects and advantages of various combinations of activities, systems, processes, staff and materials for achieving a creative, innovative and appropriate outcome.
- 2.6 Select concepts or approaches that achieve the required outcome in an innovative and feasible way and document draft proposals representing those approaches in an appropriate format.
3 Seek opinions of colleagues and a range of creative technical experts and specialists.
- 3.1 Discuss proposals with colleagues and specialists.
- 3.2 Clarify creative and technical aspects of proposals and seek expert advice where required.
- 3.3 Compare proposals with best practice examples of similar products, services or processes.
4 Adjust and refine proposal on the basis of advice received and evaluation.
- 4.1 Determine advantages and disadvantages of each approach or strategy based on established criteria.
- 4.2 Evaluate proposals and select the approach that will result in desired outcome.
5 Develop concept to an operational level.
- 5.1 Develop detailed specification for the product, service or process in terms of creativity, audience or user, budget and technical requirements.
- 5.2 Present detailed specification to relevant parties for approval, funding or endorsement.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Product or service may include:
new or enhanced service industry product or service
marketing campaigns
loyalty programs
advertising campaigns.
Purpose of the product or service may be:
new product to gain market share
new product to diversify the current product range
expanded product range to minimise business risk.
Factors may include:
cost-effectiveness
technical feasibility
audience or user characteristics
issues relating to implementation, such as:
level of skill and understanding
resource requirements
need for additional staff training
access to technology.
Constraints may include:
cost
finance
time
availability of skilled experts and personnel
availability of equipment
technical difficulty in realising the concept.
Appropriate format may include:
proposals to be submitted to a funding body or sponsor
briefs for a consultant
descriptions of a creative proposal for in-house consideration.
Colleagues and specialists may include:
staff involved in the design or implementation of process
technical specialists
creative and administrative staff
external consultants.
Established criteria may include:
creativity
appropriateness to the user or audience
cost-effectiveness
level of risk
potential benefits
technical feasibility.
Specifications may include:
purpose
audience
time
budget
human and physical resources, including plant and equipment
ownership of final product
operational plan.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Product or service may include:
new or enhanced service industry product or service
marketing campaigns
loyalty programs
advertising campaigns.
Purpose of the product or service may be:
new product to gain market share
new product to diversify the current product range
expanded product range to minimise business risk.
Factors may include:
cost-effectiveness
technical feasibility
audience or user characteristics
issues relating to implementation, such as:
level of skill and understanding
resource requirements
need for additional staff training
access to technology.
Constraints may include:
cost
finance
time
availability of skilled experts and personnel
availability of equipment
technical difficulty in realising the concept.
Appropriate format may include:
proposals to be submitted to a funding body or sponsor
briefs for a consultant
descriptions of a creative proposal for in-house consideration.
Colleagues and specialists may include:
staff involved in the design or implementation of process
technical specialists
creative and administrative staff
external consultants.
Established criteria may include:
creativity
appropriateness to the user or audience
cost-effectiveness
level of risk
potential benefits
technical feasibility.
Specifications may include:
purpose
audience
time
budget
human and physical resources, including plant and equipment
ownership of final product
operational plan.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
project or work activities that show the candidate's ability to generate and evaluate original, creative and effective concepts that can be translated into concrete operational proposals
ability to fully research, comprehend and analyse information on the full range of issues that relate to originating and developing the concepts
ability to consult and communicate with colleagues and external specialists
ability to review, modify and document concepts and operational specifications.
Context of and specific resources for assessment
Assessment must ensure:
access to a service industry operation for which concepts would be originated and developed or
access to comprehensive and sufficient information about that service industry operation to allow the candidate to fully develop concepts
involvement of both internal and external specialists so consultation can be achieved.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
project activities to originate and develop concepts in conjunction with an industry operator
project activities to originate and develop concepts for service industry products for the training college or local community
case studies to assess the candidate's ability to evaluate, adjust and refine concepts
written and oral questioning or interview to test technical knowledge and knowledge of the contents of operational specifications and other conceptual documentation
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
BSBMGT516A Facilitate continuous improvement
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
project or work activities that show the candidate's ability to generate and evaluate original, creative and effective concepts that can be translated into concrete operational proposals
ability to fully research, comprehend and analyse information on the full range of issues that relate to originating and developing the concepts
ability to consult and communicate with colleagues and external specialists
ability to review, modify and document concepts and operational specifications.
Context of and specific resources for assessment
Assessment must ensure:
access to a service industry operation for which concepts would be originated and developed or
access to comprehensive and sufficient information about that service industry operation to allow the candidate to fully develop concepts
involvement of both internal and external specialists so consultation can be achieved.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
project activities to originate and develop concepts in conjunction with an industry operator
project activities to originate and develop concepts for service industry products for the training college or local community
case studies to assess the candidate's ability to evaluate, adjust and refine concepts
written and oral questioning or interview to test technical knowledge and knowledge of the contents of operational specifications and other conceptual documentation
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
BSBMGT516A Facilitate continuous improvement
No information