Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Trends and emerging technologies may include:
advances in equipment and technology, including:
capture and lighting equipment
image processing
output methods and presentation devices
alliances with allied technologies and businesses
changing nature of the marketplace, including:
advertising and promotional opportunities, including marketing of products and services
business structures and operational strategies
copyright, industrial relations (IR), insurance and taxation
funding policies and government initiatives
new markets associated with market contraction and expansion
new terminology
photo imaging workflows
social, political and environmental developments.
Sources of information may include:
copyright and legal representatives
discussions with innovative industry practitioners
electronic and print media, including news, reviews and articles
employee association or union representatives, and other sources of IR information
events, such as industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals and social events
government bodies and associated publications
industry associations
internet and social media
libraries and archives, including text, film, video, sound and graphic
lifestyle and contemporary issues magazines
museums, galleries and studios
national and international journals, such as artist, computing and design journals
personal observations and experience
professional competitions and awards
professional development opportunities, such as training programs, seminars, conferences, exhibitions, symposiums, workshops and master classes
retail and wholesale suppliers of products and services
technical publications and reference books.
Relevant personnel may include:
early adopters
mentors
peers
photographers
photo imaging importers and suppliers
professionals from allied areas
speakers at conferences and seminars.
Critical thinking techniques may include:
analysing and evaluating actions and policies
clarifying issues, values and standards
comparing similar situations
comparing and contrasting ideals with practice
comparing and evaluating beliefs, interpretations and theories
developing criteria for evaluation
distinguishing relevant from irrelevant facts
examining and evaluating assumptions
exploring implications and consequences
generating and assessing solutions
making interdisciplinary connections
making plausible inferences and predictions
noting significant similarities and differences
reading and listening critically
recognising contradictions
transferring insights to new contexts
using critical vocabulary.
Entrepreneurial attitudes may include:
ability to act on intuition and assumptions
ability to think laterally and independently
ability to work within ambiguity and uncertainty
confidence in self and vision
curiosity
desire to take risks
flexibility
interest in pursuing new ideas.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
research trends and emerging technologies within the photo imaging industry
exploit creative and commercial opportunities that arise from trends and emerging technologies
connect trends and emerging technologies to aspects of photo imaging work practices, such as:
image lighting, acquisition, processing output and presentation
industry-standard photo imaging workflows
marketing and promotion of products and services
review the impact of integrating trends and emerging technologies into photo imaging work practices.
Context of and specific resources for assessment
Assessment must ensure:
access to:
appropriate technology and sources of information to research trends and emerging technologies within the photo imaging industry
an environment where creative and commercial photo imaging opportunities can be exploited
appropriate learning and assessment support when required
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence
review of third-party reports from experienced practitioners
direct observation of candidate exploiting creative and commercial photo imaging opportunities
case studies to assess candidate’s ability to research trends and emerging technologies
problem-solving activities to assess candidate’s critical thinking skills.
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVPHI516A Research the role and use of the photo image in visual communication
CUVPHI518A Explore the descriptive and emotive nature of photo lighting
CUVPHI519A Investigate and exploit innovative imaging options
CUVPHI520A Produce an innovative presentation of professional work.