Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Elements of design must include:
texture
form
colour
space
line.
Principles of design must include:
harmony
rhythm
balance
dominance
scale
proportion
contrast.
All proposed components may include:
flowers and plant materials
ancillary items
construction materials
hired items
time and labour costs
presentation materials.
The range of key and frequently sold floristry products to be designed must include:
key hand tied floristry products:
bunch (spiralled and straight stemmed)
posy (spiralled and straight stemmed)
bouquet (spiralled and straight stemmed)
single flower presentation
boxed presentation
funeral sheaf
presentation sheaf
linear bouquet (formal-linear and specific line e.g. vertical)
formal posy
structured posy
grouped posy.
key wired floristry products:
button hole
corsage
formal and informal posy
formal and informal trail
simple, formal and informal shower
shoulder spray
wrist spray
handbag spray
circlet
simple head piece
cake decoration
wired funeral shape
wreath.
key floristry products using a base medium:
posy bowl
posy box
simple symmetrical line arrangement (upright)
vertical parallel arrangement
table arrangement
casket decoration
wreath (floral foam and other base)
open spray arrangement
asymmetrical arrangement
formal linear arrangement
floral foam bouquet holder.
There is a broad range of key floristry product subject to design and this may include:
display or stock items made for general sale
products within a pre-determined business product range
floristry products regularly provided for corporate client displays in, for example, hotels, government buildings, hospitals, galleries, corporate offices, churches.
floral arrangements for special occasions:
small scale events e.g. banquets and awards that do not require complex products
weddings
parties e.g. birthdays and engagements
celebrations e.g. Christmas and St Valentine's Day
religious celebrations e.g. communions, bar mitzvahs
funerals.
key products using hand tied floristry techniques
key products using wired floristry techniques
key products using base medium construction techniques.
Problems may include:
lack of experience with flowers and plant materials
lack of experience with the variety and size of the various products e.g. those for a special occasion
inability to source or roster staff to meet production requirements
constraints of a short production and delivery deadline
expense of transporting floral displays and products to the display location
restrictions of various venue operators such as churches, cemeteries and crematoria
price fluctuations for raw materials and ancillary items
expense of locating and transporting any special raw materials
fluctuations in exchange rates
expense of all components of the product and inability to meet a production budget
seasonal non-availability of the flower and plant materials
non-availability of ancillary, presentation and wrapping items
constraints of the location where floristry product will be used or displayed
short life cycle and problems with maintaining quality during storage, production and display by the organisation or the customer
product, tax and levy costs not clearly defined by the supplier
conditions not clearly defined by the supplier that relate to provision of raw materials, deposit, payment and cancellation terms and conditions
nondelivery of the product from unknown supplier
constraints of OHS requirements
breaching laws by reproducing copyrighted products
failure to protect the business's original designs
negative environmental impacts of materials chosen
inability to meet the customer preference or brief.
Relevant personnel may include:
supervisor
manager
floral designer
studio designer
a more experienced florist
owner-operator of a small floristry business.
Trial of styles, flower and plant, construction and presentation materials may involve:
creating a physical model, sample or prototype
testing the design with colleagues through visual and descriptive representation
testing the design against different display scenarios
presenting the design to the customer through visual and descriptive representation and challenging the design against the customer brief.
Flower and Plant materials must include:
flowers including:
fresh (common, exotic and Australian wildflowers)
dry and preserved
artificial.
plant materials including:
fresh (common, exotic and Australian foliage)
dry and preserved
artificial.
Ancillary items may include:
chocolates, fruit, nuts, alcohol
hampers
gift items of any type
novelties such as balloons and toys
flower preservatives and conditioning agents.
Presentation materials may include:
wrapping
gift cards and message items
corporate advertising of the business
corporate materials provided by the customer.
Records may include:
sketches
photographs
itemised lists of all components and suppliers
construction notes
notes on seasonal availability of flower and plant materials
relative costs of alternate components.
Creative and costing requirements may include:
style and theme of products produced by the organisation
theme of any special occasion
customer preferences for certain types of flower and plant materials or colours
incorporation of any corporate livery or branding
spatial requirements for the floral display
meeting the customer's budget or business costing limitations.
Component elements may include:
a suite of products for a special occasion
a single floral product
presentation and ancillary items
wrapping materials that enhance the product
support materials and methods.
Job specification may include:
customer brief and how it has been met
location where floristry product will be used or displayed
purpose of the floristry product (e.g. for a special occasion)
photographs of the final design
photographs of various stages of construction
sketches
general overview of how to construct
complete instructions for construction including techniques to be used
itemised lists of all components and suppliers
notes on seasonal availability of flower and plant materials
itemised maximum cost of all components
relative costs of alternate components
itemised list of individual products to be produced as part of a suite and numbers required
size of each item to be constructed
estimated timeframe for the construction of all components.

EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
knowledge of copyright and intellectual property legislation relevant to floristry designs
knowledge of the elements and principles of design, and their interrelationships and their effects on the style and function of floristry products, and the ability to continuously evaluate and modify the floral design in line with these elements and principles
ability to identify and resolve, throughout the design phase, problems that may impact on the style, function and construction of the floristry product
ability to design multiple and diverse key and frequently sold floristry productswhich must include the key floristry products outlined in the range statement. To ensure consistency of performance and ability to respond to different requirements, this must occur over a period of time and cover the design of products of varying sizes and complexities using diverse construction techniques
project or work activities conducted over a sufficient period so that the design can evolve through trial and evaluation - however, this must be achieved within commercial time constraints and deadlines determined by the customer or the organisation.

Context of and specific resources for assessment
Assessment must ensure:
access to comprehensive and sufficient information about a floristry business, project and or special occasion to allow the candidate to design products that sit within the parameters of the business, project and or special occasion
access to a fully equipped office environment using appropriate computers, software and information programs and publications to facilitate the processes involved in developing and documenting floristry designs
the design of floristry products within a floristry design, preparation and product construction environment
access to a diverse, comprehensive and commercial product range of flowers, plant materials, cleaning agents, preservatives, conditioning agents and construction, ancillary and presentation items that can be used during the design process
use of current materials and technology required to sketch or photograph designs.

Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct observation of the candidate trialling and discovering design ideas
project activities to develop and assess initial and final designs for floristry products in conjunction with an industry operator
project activities to develop and assess initial and final designs for floristry products for a local community organisation or a small scale event delivered by the training college
review of a comprehensive portfolio prepared by the candidate that documents the entire design process inclusive of notes on original and evolving ideas, evaluation of the ideas to meet the product requirements, amendments made throughout the design process, a suite of sketches that represent initial and evolving ideas and job specifications prepared for the construction phase.
written and oral questioning or interview to test knowledge of such things as copyright issues and the elements and principles of design.
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBDES301A Explore the use of colour
BSBDES402A Interpret and respond to a design brief
CUVCOR07B Use drawing techniques to represent the object or idea
SFLDEC304A Construct hand tied floristry products
SFLDEC305A Construct wired floristry products
SFLDEC36A Construct floristry products with a base medium
SFLSOP201A Source information on floristry products and services
SFLSOP308A Prepare quotations for floristry products.