Unit of competency Outline
Date retreived
22/07/2026 2:44 PM AWST
22/07/2026 2:44 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Design and produce merchandising and in-store presentations
Design and produce merchandising and in-store presentations
Unit of competency
National Code
SIRRMER519
SIRRMER519
State Code
WD938
WD938
TGA Status
Deleted
Deleted
DTWD Status
Deleted
Deleted
State Implementation and Classification
Approved Date
20/06/2014
Field of Education
080599 - Sales And Marketing, N.e.c.
Original Release Date
20/06/2014
Nominal Hours
50
Description
This unit describes the performance outcomes, skills and knowledge required to apply knowledge of fixture and display systems and store design to analyse retail outlets or specific store area merchandising requirements and develop plans for merchandising and in-store presentations in response to client briefs.
Notes
Elements and Performance Criteria
1. Research fixture systems.
- 1.1.Determine styles, prices and correct usage and assembly of a wide range of merchandisers through research and supplier visits.
- 1.2.Demonstrate correct merchandising on fixtures to client satisfaction.
- 1.3.Demonstrate correctly balanced merchandise placement on wall fixture systems to industry standard.
2. Conduct merchandising analysis.
- 2.1.Identify and negotiate parameters of the brief with a retail industry client.
- 2.2.Negotiate specific client needs to be included in analysis.
3. Develop merchandising plans.
- 3.1.Produce wall and floor fixture and merchandising plans to industry standard and address the specific needs of the retail outlet.
- 3.2.Detail the key physical elements of the outlet that affect merchandising performance.
- 3.3.Develop scale-rendered versions of exterior elevation, interior perspective, fixture placement (plan), and stock placement (elevation) as required and to industry standard.
- 3.4.Produce an illustrated report on the process of remerchandising the store’s products.
- 3.5.Predict sales figures before and after remerchandising.
4. Research, obtain and maintain mannequins.
- 4.1.Determine styles, purchase prices, price to hire and methods of presentation of store mannequins through research and visits to industry suppliers.
- 4.2.Develop and maintain a working file of mannequin looks, styles and poses, specific manufacturers and suppliers.
- 4.3.Obtain mannequins for specific merchandising projects according to store policy.
- 4.4.Demonstrate correct assembly techniques for a variety of store mannequins according to industry standard practice.
- 4.5.Implement industry standard procedures to ensure cleanliness and safe storage for mannequins.
- 4.6.Care for and store mannequin wigs, according to industry standard practice.
5. Develop fashion presentations.
- 5.1.Arrange and group male and female fashion presentations according to designated design principles.
- 5.2.Produce industry applicable marker concept layouts for a range of visual presentations.
- 5.3.Select wigs, and assemble and dress mannequins, according to industry standards and client image requirements.
- 5.4.Install and arrange mannequins in situ according to planned themes.
- 5.5.Produce and install suitable props as required to suit the storyline of the display.
- 5.6.Implement industry standard presentation, site housekeeping procedures and relevant work health and safety (WHS) principles.
6. Develop fabric presentations.
- 6.1.Develop budget, mid range and up-market concept sketches for the visual presentation of fabrics using mannequins.
- 6.2.Develop fabric presentations involving suitable industry standard stylistic arrangements targeting the specific market sector.
- 6.3.Create and install suitable signage, depicting price and typographic design in harmony with the product presented.
- 6.4.Create and apply strategic compositional design themes to fabric displays.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.
Merchandisersmay include:
bench styles
fixed
freestanding.
Client may include:
external retail industry clients
internal managers.
Merchandisemay include:
books
confectionery
cosmetics
fabrics
fashion
fashion accessories
food and drinks
homewares.
Specific client needs may include:
gathering data on existing product holdings
identifying the perceived customer target market
listing current stock categories
producing a stock analysis related to the brief
producing an analytical written report as part of the full merchandising plan.
Wall and floor fixture and merchandising plans may include:
entrance
exterior architecture
fixed and freestanding counters
fixed and freestanding merchandisers
lighting
models
price points
promotional areas
racks
signage
storage
traffic patterns
windows.
Store mannequins may include:
adults
children
female
infants
male.
Designated design principles may include:
asymmetrical grouping
dynamic grouping
formally balanced grouping
harmonious grouping
minimalist grouping
rhythmic grouping.
Compositional design themes may include:
drama
formality
fun
glamour
harmony
leisure.
Merchandisersmay include:
bench styles
fixed
freestanding.
Client may include:
external retail industry clients
internal managers.
Merchandisemay include:
books
confectionery
cosmetics
fabrics
fashion
fashion accessories
food and drinks
homewares.
Specific client needs may include:
gathering data on existing product holdings
identifying the perceived customer target market
listing current stock categories
producing a stock analysis related to the brief
producing an analytical written report as part of the full merchandising plan.
Wall and floor fixture and merchandising plans may include:
entrance
exterior architecture
fixed and freestanding counters
fixed and freestanding merchandisers
lighting
models
price points
promotional areas
racks
signage
storage
traffic patterns
windows.
Store mannequins may include:
adults
children
female
infants
male.
Designated design principles may include:
asymmetrical grouping
dynamic grouping
formally balanced grouping
harmonious grouping
minimalist grouping
rhythmic grouping.
Compositional design themes may include:
drama
formality
fun
glamour
harmony
leisure.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
undertakes research leading to the identification and application of merchandising fixtures and fittings
develops a merchandising analysis in response to client requirements
develops wall and floor fixture and merchandising plans that meet industry standards and address the specific needs of the retail outlet
a current file of styles, purchase prices, hire prices and methods of presentation of store mannequins determined through research and visits to industry suppliers
an illustrated report on the process of remerchandising a store’s product
a range of fashion presentations using selected male and female mannequins
strategic visual presentations for fabric displays.
Context of and specific resources for assessment
Assessment must ensure access to:
a real or simulated retail visual merchandising work environment
relevant documentation, such as:
WHS requirements
industry codes of practice
information and performance data on:
existing merchandising concepts
retail floor and wall fixture systems
information on:
client requirements
current merchandise range and concepts
store image
retail design trends
materials.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
a simulated retail merchandising in-store design project
third-party reports from a supervisor
a folio of personally developed designs
an illustrated report on the process of remerchandising a store’s product
client feedback
answers to questions on standard procedures for the care, maintenance and storage of mannequins.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
undertakes research leading to the identification and application of merchandising fixtures and fittings
develops a merchandising analysis in response to client requirements
develops wall and floor fixture and merchandising plans that meet industry standards and address the specific needs of the retail outlet
a current file of styles, purchase prices, hire prices and methods of presentation of store mannequins determined through research and visits to industry suppliers
an illustrated report on the process of remerchandising a store’s product
a range of fashion presentations using selected male and female mannequins
strategic visual presentations for fabric displays.
Context of and specific resources for assessment
Assessment must ensure access to:
a real or simulated retail visual merchandising work environment
relevant documentation, such as:
WHS requirements
industry codes of practice
information and performance data on:
existing merchandising concepts
retail floor and wall fixture systems
information on:
client requirements
current merchandise range and concepts
store image
retail design trends
materials.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
a simulated retail merchandising in-store design project
third-party reports from a supervisor
a folio of personally developed designs
an illustrated report on the process of remerchandising a store’s product
client feedback
answers to questions on standard procedures for the care, maintenance and storage of mannequins.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
No information
| State Code | National Code | Title | Type |
|---|---|---|---|
| J152 | SIR50212 | Diploma of Visual Merchandising | Qualification |