Unit of competency Outline

Date retreived
22/07/2026 10:02 AM AWST

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Develop tourism products

Develop tourism products

Unit of competency
National Code
SITTPPD017
State Code
OEA30
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
10/06/2022
View on TGA
State Implementation and Classification
Approved Date
18/10/2022
Field of Education
080701 - Tourism
Original Release Date
18/10/2022
Nominal Hours
60
Description
This unit describes the performance outcomes, skills and knowledge required to manage the strategic product development process from initial research through to product establishment and monitoring.The unit applies to all tourism industry sectors and to senior personnel working in strategic planning and product development roles.The skills in this unit must be applied in accordance with Commonwealth and State/Territory legislation, Australian/New Zealand standards and industry codes of practice.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Research the market.
  • 1.1. Focus product research according to organisational objectives.
  • 1.2. Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.
  • 1.3. Consult with internal and external stakeholders.
  • 1.4. Analyse current market trends, needs, and product and service gaps.
  • 1.5. Identify product development opportunities and target markets, including opportunities for new and innovative approaches.
  • 1.6. Evaluate distribution and marketing networks that support proposed tourism product, including the use of new technologies.
2. Analyse issues relevant to product establishment.
  • 2.1. Identify and analyse product preferences and quality expectations of different consumer markets, including those with special needs.
  • 2.2. Identify and assess external issues that impact on establishing a product.
  • 2.3. Assess suitability of destinations for accessibility and availability of services for target markets.
  • 2.4. Assess organisational capacity to provide proposed product and identify additional resources required.
  • 2.5. Consider issues relating to product life cycle.
3. Determine profitable selling price.
  • 3.1. Determine net delivery cost by identifying expenditure items.
  • 3.2. Identify organisations involved in the product distribution network and the commission or mark-up structures that apply.
  • 3.3. Incorporate distributor commissions or mark-ups, and determine required profit margin and mark-up for profit.
  • 3.4. Make reasonable cost adjustments to ensure price-competitive product.
  • 3.5. Estimate expected income and assess profitability and yield.
  • 3.6. Clearly and accurately document pricing structures.
4. Establish the product.
  • 4.1. Create and implement product development plan that incorporates strategies and actions for marketing, communications and implementation.
  • 4.2. Communicate plan to relevant internal and external stakeholders.
  • 4.3. Where appropriate, test new products and services in marketplace prior to full implementation.
5. Monitor and evaluate the success of the product.
  • 5.1. Monitor product development initiatives based on feedback and other business factors.
  • 5.2. Identify and action changes required in a timely manner and according to any contractual obligations.
  • 5.3. Communicate changes to relevant colleagues, customers and distributors.
No information
No information
Replaces
State Code National Code Title Type
AWR04 SITTPPD008 Develop tourism products Unit of competency