Unit of competency Outline

Date retreived
22/07/2026 6:58 AM AWST

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Develop graphic designs for packaging

Develop graphic designs for packaging

Unit of competency
National Code
CUAGRD606
State Code
AWI87
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
15/01/2016
View on TGA
State Implementation and Classification
Approved Date
21/07/2016
Field of Education
100501 - Graphic Arts And Design Studies
Original Release Date
21/07/2016
Nominal Hours
50
Description
This unit describes the skills and knowledge required to create graphic designs for packaging by combining creative and technical design expertise with a comprehensive understanding of the particular factors that apply to packaging.It applies to individuals whose role is integral to defining the overall look of a product and its packaging and the messages that this imparts about the product itself. No licensing, legislative or certification conditions apply to this unit at the time of publication
Notes
Elements and Performance Criteria
1. Interpret creative briefs
  • 1.1 Analyse creative briefs in terms of key communication objectives
  • 1.2 Evaluate the broader context for the packaging design work
  • 1.3 Develop shared understandings of packaging design requirements with relevant people
  • 1.4 Negotiate and confirm practical considerations of the brief, including schedule and budgetary requirements
  • 1.5 Identify and obtain all specific information required to support the design process
2. Evaluate packaging design considerations and constraints
  • 2.1 Consider current and developing packaging trends and ideas and their impact on the project
  • 2.2 Consider the ways that customers engage with packaging in the relevant context
  • 2.3 Examine the nature of the customer, the product, and how the product will be displayed and distributed
  • 2.4 Identify the particular production factors that affect the creation of graphic designs for packaging
  • 2.5 Evaluate key sustainability issues for incorporation into design
  • 2.6 Assess and respond to regulatory requirements that affect packaging design, including work health and safety issues
3. Generate and assess ideas
  • 3.1 Identify and source references to support the design process
  • 3.2 Explore different three-dimensional design ideas and processes to inform work using a range of materials
  • 3.3 Generate design ideas for packaging that show clear conceptual links between the product and the package
  • 3.4 Maximise contributions of others through collaboration on ideas as required
  • 3.5 Reflect on ideas for technical, creative and budgetary implications
  • 3.6 Refine and select approaches that best balance the overall needs of the brief
4. Create packaging designs
  • 4.1 Develop designs from initial ideas ensuring that all production and design factors are taken into account
  • 4.2 Realise designs using aesthetic and technical expertise to develop workable solutions
  • 4.3 Engage in an ongoing process of testing, creative collaboration and refinement during the design process
  • 4.4 Consult experts on relevant technical, legal and business requirements
5. Finalise designs for packaging
  • 5.1 Negotiate modifications and amend designs as required
  • 5.2 Develop documentation required for the production process
  • 5.3 Present final designs and documentation to relevant personnel
6. Evaluate design work and process
  • 6.1 Evaluate completed design in terms of its success in meeting objectives
  • 6.2 Assess the work against other creative, technical and business considerations
  • 6.3 Analyse and evaluate feedback from client and others
  • 6.4 Reflect on own role in design process and note areas for future improvement
  • 6.5 Develop strategies for further development of own skills
No information
No information
Replaces
State Code National Code Title Type
S7675 CUVGRD606A Develop graphic designs for packaging Unit of competency
Replaced By
State Code National Code Title Type
ODE08 CUAGRD616 Develop graphic designs for packaging Unit of competency
State Code National Code Title Type
AZL7 CUA60315 Advanced Diploma of Graphic Design Qualification