Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Structure and operation may include:
economic and social significance of the industry
industry sectors and their products and services
key contacts and support networks
major industry bodies and associations
prominent practitioners and practices
relationship with allied industries:
fashion
film, television, radio and multimedia
journalism
music
public relations
retail
scientific, technical and medical
sport
tourism
visual arts, craft and design.
Photo imaging may include:
advertising
destination and natural history
editorials
fashion
illustrative work
medical, scientific and technical
photo/social documentary
photo imaging in a graphics and multimedia context
photo imaging in a visual arts context
press and public relations
retail and wholesale suppliers of goods and services for photo imaging
wedding and portrait.
Appropriate sources may include:
discussions with industry practitioners and colleagues
exhibitions and events
industry associations and organisations
industry journals
internet
media
personal observations and experience, such as industry placement
policy and procedures manuals
reference manuals
retail and wholesale suppliers of goods and services
professional development opportunities, such as:
conferences
industry functions
master classes
seminars
symposiums
workshops
unions and other sources of industrial relations information.
Information may relate to:
career opportunities
codes of conduct
employment conditions
industrial relations issues
professional associations
roles, responsibilities and employment rights of contracted workers
unions and employer bodies.
Information on new technology may relate to:
advances in technology and equipment
likely effects of new technology on current work practices and the structure of the industry
sources of technical advice and support
ways of upgrading skills to allow for the use of new technology.
Ethical and legal work practicesmay relate to:
contracts
copyright
industry codes of practice
legal requirements
moral rights
permits.
Information on business practices may include:
business name registration
financial and taxation issues
insurance requirements.
Issues of concern to the industry may be related to:
changing nature of:
communication in society
technology
the marketplace
government initiatives
industry contraction or expansion
labour issues.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
source information on the photo imaging industry
apply knowledge of the photo imaging industry to work activities to maximise effective performance
maintain currency of knowledge.
Context of and specific resources for assessment
Assessment must ensure access to:
sources of information on the photo imaging industry.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
review of case studies to assess ability to apply knowledge to different industry contexts and situations
written or oral questioning to test knowledge of the different aspects or distinguishing features of the photo imaging industry
review of portfolios of evidence
review of third-party reports from experienced practitioners.
Assessment methods should closely reflect workplace demands and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVPHI402A Research and apply information on the traditions that inform photo imaging practice.