Unit of competency Outline

Date retreived
23/07/2026 7:34 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Develop and implement effective communication strategies

Develop and implement effective communication strategies

Unit of competency
National Code
DEFPA007
State Code
AVV54
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
24/01/2013
View on TGA
State Implementation and Classification
Approved Date
Field of Education
080505 - Marketing
Original Release Date
Nominal Hours
0
Description
This unit covers the competency required to develop and implement effective communication strategies.It includes developing effective communication skills, facilitating discussions and producing quality written material. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication. In a Defence context, this means that there is no civilian need to hold this unit in order to meet licensing, legislative, regulatory or certification requirements.
Notes
Elements and Performance Criteria
1. Develop effective communication skills
  • 1.1 Strategies for internal and external distribution of information are developed, promoted, implemented and reviewed as required to ensure individual and organisational effectiveness is maximised.
  • 1.2 In developing and implementing strategies special communication needs are addressed to avoid discrimination in the workplace.
  • 1.3 Channels of communication are established and reviewed regularly to ensure staff are informed of relevant information in a timely way.
  • 1.4 Coaching in effective communication is provided to staff as required.
  • 1.5 Negotiation and conflict resolution strategies are used where required to promote effective operation of the organisation.
  • 1.6 Issues are negotiated with key stakeholders, clients and staff in a way which leads to a mutually acceptable outcome.
  • 1.7 Relevant work related networks and relationships are maintained as required to ensure client needs and organisational objects are met.
  • 1.8 All communication with stakeholders and colleagues is appropriate to individual needs and the situation and promotes achievement of organisational objectives.
2. Facilitate group discussion
  • 2.1 Mechanisms which enhance effective group interactions are defined and implemented.
  • 2.2 Strategies which encourage all group members to participate are used routinely including seeking and acknowledging contributions from all members.
  • 2.3 Objectives and agendas for meetings and discussions are routinely set and followed.
  • 2.4 Relevant information is provided to groups as appropriate to facilitate outcomes.
  • 2.5 Evaluation of group communication strategies is undertaken to promote ongoing participation of all parties.
  • 2.6 The specific communication needs of individuals are identified and addressed.
3. Produce quality written materials
  • 3.1 Writing is succinct and clear and is presented in a logical and sequential way which matches the audience and the purpose of the document.
  • 3.2 Organisation guidelines and current accepted standards of writing which match the purpose are followed in producing all written documentation.
  • 3.3 Appropriate and timely advice to management and stakeholders is prepared and provided as required.
4. Conduct formal discussions
  • 4.1 Appropriate structures, timeframes and protocols are mutually agreed and adhered to during formal discussions.
  • 4.2 Due regard to individual differences, needs and rights is shown during the conduct of interviews and formal discussions.
  • 4.3 Feedback and advice is given in a way which reflects current identified good practice.
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Stakeholders may include:
Individual members of the public
Other organisations, community groups and individuals
Other work areas of the organisation
Written documentation may include:
Minutes of meetings
Complex reports, briefing notes
Proposals, project plans and spreadsheets
Correspondence, formal correspondence
Speeches, journal articles and marketing materials
Instructions, procedures and policies
The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Assessment must confirm the ability to:
develop and implement effective communication strategies
use oral and written communication skills
Consistency in performance
Competency should be demonstrated over time and should be observed in a range of actual or simulated work contexts.
Context of and specific resources for assessment
Context of assessment
Competency should be assessed in the workplace or under conditions that accurately simulate a realistic workplace in accordance with all relevant legislation and organisation requirements.
Evidence should be gathered while observing the individual develop and implement effective communication strategies. The application of communication ethics that are relevant to the audience and organisation are to be observed.
Specific resources for assessment
There are no special resource requirements for this unit.
Replaced By
State Code National Code Title Type
BBC89 DEFDPA007 Develop and implement effective communication strategies Unit of competency
No information