Unit of competency Outline

Date retreived
22/07/2026 5:00 AM AWST

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Develop and implement a sales or marketing strategy for fashion or textile items

Develop and implement a sales or marketing strategy for fashion or textile items

Unit of competency
National Code
MSTGN6001
State Code
BAV67
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
1.00
Current Release Date
04/07/2016
View on TGA
State Implementation and Classification
Approved Date
01/12/2016
Field of Education
080501 - Sales
Original Release Date
01/12/2016
Nominal Hours
60
Description
This unit of competency covers the skills and knowledge required to develop and implement a sales and marketing strategy for a textile, clothing and footwear (TCF) product or process.The unit of competency applies to the development and implementation of a sales and marketing strategy for a design, product or range, or the design of a manufacturing process for TCF products, in a domestic or international market.This unit of competency is applicable to all sectors of the TCF industry.Work may be conducted in small to large scale enterprises and may involve individual and team activities. Significant judgement is required in planning, technical or supervisory activities related to operations or processes.No licensing, legislative or certification requirements apply to this unit at the time of publication
Notes
Elements and Performance Criteria
1 Prepare to develop a sales or marketing strategy
  • 1.1 Define and analyse business goals and objectives to assist in formulating a sales and marketing strategy
  • 1.2 Research market trends and analyse issues related to workplace
  • 1.3 Analyse production and marketing practices, and workplace procedures, and their effects on workplace
  • 1.4 Determine strategic direction in line with aims of business, customer requirements, market position, sales objectives, opportunities and resources available
  • 1.5 Identify and prioritise sales and marketing strategies in order to optimise sales and profit
2 Develop a sales or marketing strategy
  • 2.1 Use business resources and appropriate personnel to optimise research and scope potential components of a sales or marketing strategy
  • 2.2 Determine components of the strategy and a time frame to optimise its effectiveness
  • 2.3 Liaise with relevant personnel and seek external specialist advice, where applicable
  • 2.4 Develop strategy which reflects overall business directions, characteristics of the market, long and short-term objectives and budget
3 Implement and monitor sales or marketing strategy
  • 3.1 Coordinate relevant personnel to implement sales and marketing strategy
  • 3.2 Establish monitoring procedures to assess effect of strategy on business outcomes within identified timeframes
  • 3.3 Measure and monitor financial and other relevant data against objectives to identify if progress is made towards achieving target
  • 3.4 Monitor implementation of strategy to establish overall performance
4 Review and report on sales or marketing strategy
  • 4.1 Maintain records of sales or marketing strategy activities and prepare reports
  • 4.2 Conduct review of sales and marketing strategy outcomes and assess results
  • 4.3 Develop proposals to modify sales or marketing strategy, as necessary, to reflect dynamics of market place
  • 4.4 Prepare report on sales or marketing strategy outcomes and recommendations for presentation to management meetings
No information
No information
Replaces
State Code National Code Title Type
W7345 LMTGN6001B Develop and implement a sales or marketing plan Unit of competency