Unit of competency Outline

Date retreived
22/07/2026 3:28 PM AWST

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Analyse TCF merchandising and marketing principles

Analyse TCF merchandising and marketing principles

Unit of competency
National Code
MSTGN4004
State Code
BAV89
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
04/07/2016
View on TGA
State Implementation and Classification
Approved Date
01/12/2016
Field of Education
080505 - Marketing
Original Release Date
01/12/2016
Nominal Hours
60
Description
This unit of competency covers the skills and knowledge required to analyse key principles of merchandising and marketing when applied in a textiles, clothing and footwear (TCF) environment.The unit of competency applies to activities associated with marketing at all stages of the TCF supply chain and merchandising through wholesale and retail channels. TCF products may be items and services from any sector within the TCF industry and include final products, such as garments or fashion accessories, or processed materials such as fabrics and industrial or domestic textiles.Work may be conducted in small to large scale enterprises and may involve individual and team activities.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Determine job requirements
  • 1.1 Follow standard operating procedures (SOPs)
  • 1.2 Comply with work health and safety (WHS) requirements at all times
  • 1.3 Use appropriate personal protective equipment (PPE) in accordance with SOPs
  • 1.4 Identify job requirements from specifications, drawings, job sheets or work instructions
2 Investigate TCF market conditions
  • 2.1 Use industry appropriate research methods to survey domestic conditions affecting the TCF market and identify effects of these conditions on the TCF industry
  • 2.2 Explore global conditions affecting the TCF market and identify effects of these conditions on the TCF industry
  • 2.3 Assess significance of TCF product range on the global market
  • 2.4 Identify key components of the TCF supply chain and analyse influences on supply chain conditions
  • 2.5 Examine features of mainstream and niche markets within the TCF market
  • 2.6 Investigate role of merchandising in the TCF marketplace
3 Determine the characteristics of the TCF market
  • 3.1 Access and investigate current information on the TCF market to determine trends influencing TCF production and supply
  • 3.2 Investigate TCF market segmentation, targeting and price positioning for TCF product range
  • 3.3 Identify key characteristics of TCF market segments and examine implications for marketing activity
  • 3.4 Analyse consumer behaviour for TCF product range
4 Assess features of a TCF product to determine effective marketing
  • 4.1 Identify technical specifications of a TCF product and determine implications for market positioning
  • 4.2 Explore role of creativity in the marketing of TCF products
  • 4.3 Identify networks applying to the marketing and merchandising of a TCF product
  • 4.4 Identify strengths, weaknesses, opportunities and threats applying to a TCF product and assess implications for marketing
  • 4.5 Document and record outcomes of marketing investigation
No information
No information
Replaces
State Code National Code Title Type
W7335 LMTGN4019A Analyse textiles, clothing and footwear merchandising and marketing principles Unit of competency
Replaced By
State Code National Code Title Type
OEZ40 MSTGN4018 Analyse TCF merchandising and marketing principles Unit of competency