Unit of competency Outline

Date retreived
22/07/2026 1:10 PM AWST

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Plan direct marketing activities

Plan direct marketing activities

Unit of competency
National Code
BSBMKG508
State Code
AUM10
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to plan direct marketing activities and develop marketing plans matching organisational objectives.It applies to individuals in a marketing management role who are responsible for planning direct marketing activities, including formulating direct marketing plans, and supervising the team implementing the plans. They may work in small, medium or large enterprises across a variety of industries.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Develop direct marketing strategies
  • 1.1 Develop customer acquisition strategies for numbers of new customers, cost of recruiting, media options and promotional activities within an overall budget
  • 1.2 Develop customer retention strategies on customer needs and wants, customer buying patterns, opportunities for upselling or crossselling, and customer renewals and reactivations
  • 1.3 Develop customer loyalty strategies addressing relationship marketing objectives and contributing to longterm partnerships
2. Select direct marketing activity
  • 2.1 Analyse changes in market trends to identify and select direct marketing opportunities
  • 2.2 Compare advantages and disadvantages of types of direct marketing activities
  • 2.3 Select most appropriate direct marketing activity
  • 2.4 Match direct marketing activity to business objectives
3. Produce direct marketing plan
  • 3.1 Document direct marketing objectives and purpose
  • 3.2 Analyse previous response data to determine performance gaps and required corrective actions
  • 3.3 Calculate costs of direct marketing activities
  • 3.4 Select methods to report and measure effectiveness of direct marketing activities
  • 3.5 Assign responsibilities to team members for data capture and reporting
No information
No information
Replaces
State Code National Code Title Type
D0870 BSBMKG508A Plan direct marketing activities Unit of competency
Replaced By
State Code National Code Title Type
OCF39 BSBMKG544 Plan and monitor direct marketing activities Unit of competency
State Code National Code Title Type
AVU4 BSB50115 Diploma of Advertising Qualification
AVU9 BSB50215 Diploma of Business Qualification
AVW6 BSB51215 Diploma of Marketing Qualification
AZK1 BSB52415 Diploma of Marketing and Communication Qualification