Unit of competency Outline
Date retreived
22/07/2026 3:15 PM AWST
22/07/2026 3:15 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Present design concepts
Present design concepts
Unit of competency
National Code
SIRRMER518
SIRRMER518
State Code
WD937
WD937
TGA Status
Deleted
Deleted
DTWD Status
Deleted
Deleted
State Implementation and Classification
Approved Date
20/06/2014
Field of Education
080599 - Sales And Marketing, N.e.c.
Original Release Date
20/06/2014
Nominal Hours
30
Description
This unit describes the performance outcomes, skills and knowledge required to apply knowledge of design elements and principles and retail design trends and issues; to interpret client briefs; and develop and present rendered concept visuals that address given visual merchandising themes.
Notes
Elements and Performance Criteria
1. Develop drawings for a given theme.
- 1.1.Present alternative drawings for a given visual merchandising theme to client.
- 1.2.Collaborate with team members to explore ideas.
- 1.3.Reflect relevant design elements and principles in finished drawings to demonstrate creative ideas and problem-solving strategies.
2. Produce colour concept drawings.
- 2.1.Generate colour concept drawings for a wide range of retail applications.
- 2.2.Apply a suitable drawing system to produce accurate perspective, isometric and axonometric drawings.
- 2.3.Use cultural and historical associations for a target market and theme.
- 2.4.Use colour contrast and colour coordination to suit client promotional needs.
- 2.5.Select suitable fixtures, fittings and finishes to suit client needs and budget.
- 2.6.Apply three-dimensional (3-D) effects to enhance presentation.
- 2.7.Select and apply rendering medium appropriate to promotional theme and product image.
- 2.8.Select and apply lettering, logos, symbols and images to suit corporate image and target market.
- 2.9.Present finished artwork professionally mounted with overlay and detailed explanations.
3. Give verbal presentations of design solutions.
- 3.1.Present ideas and visuals in a clear and logical manner, with a range of solutions that meet client requirements.
- 3.2.Offer clear explanations to client questions.
- 3.3.Recommend preferred solutions to clients with a clear rationale for the final idea and its suitability.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.
Visual merchandising thememay include:
seasonal events, such as:
Father’s day
Mother’s day
religious festivals
sales
sports events
Valentine’s day
cultural themes
enterprise-specific promotions, such as:
birthday sale
homewares sale
perfume promotion
specific product promotional events, such as exhibitions.
Clientsmay include:
external business customers
managers within the enterprise.
Team members may include:
professional staff
technical staff.
Relevant design elements and principlesmay include:
contrast
direction
harmony
pattern
positive and negative shape
proportion
rhythm
shape
size
tone.
Three-dimensional effectsmay include:
highlight
reflection
shadow.
Rendering medium may include:
digital output
drawing
painting
photographs.
Visual merchandising thememay include:
seasonal events, such as:
Father’s day
Mother’s day
religious festivals
sales
sports events
Valentine’s day
cultural themes
enterprise-specific promotions, such as:
birthday sale
homewares sale
perfume promotion
specific product promotional events, such as exhibitions.
Clientsmay include:
external business customers
managers within the enterprise.
Team members may include:
professional staff
technical staff.
Relevant design elements and principlesmay include:
contrast
direction
harmony
pattern
positive and negative shape
proportion
rhythm
shape
size
tone.
Three-dimensional effectsmay include:
highlight
reflection
shadow.
Rendering medium may include:
digital output
drawing
painting
photographs.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
works individually and in a team to produce colour concept drawings for a wide range of promotional themes and retail solutions
demonstrates verbal presentation skills when presenting design and colour concepts to clients
answers clients’ questions on retail image design.
Context of and specific resources for assessment
Assessment must ensure access to:
a real or simulated retail visual merchandising, including:
studio equipment
computer-based design and illustration programs
information on:
client requirements
store image
products and services
retail design trends
materials.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
a simulated retail visual merchandising design project
third-party reports from a supervisor
a folio of personally developed designs
client feedback
answers to questions about specific skills and knowledge.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
works individually and in a team to produce colour concept drawings for a wide range of promotional themes and retail solutions
demonstrates verbal presentation skills when presenting design and colour concepts to clients
answers clients’ questions on retail image design.
Context of and specific resources for assessment
Assessment must ensure access to:
a real or simulated retail visual merchandising, including:
studio equipment
computer-based design and illustration programs
information on:
client requirements
store image
products and services
retail design trends
materials.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
a simulated retail visual merchandising design project
third-party reports from a supervisor
a folio of personally developed designs
client feedback
answers to questions about specific skills and knowledge.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
No information
| State Code | National Code | Title | Type |
|---|---|---|---|
| J152 | SIR50212 | Diploma of Visual Merchandising | Qualification |