Unit of competency Outline

Date retreived
22/07/2026 1:32 AM AWST

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Plan floristry designs with clients

Plan floristry designs with clients

Unit of competency
National Code
SFLDEC013
State Code
AVG25
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
25/09/2015
View on TGA
State Implementation and Classification
Approved Date
01/02/2016
Field of Education
100309 - Floristry
Original Release Date
01/02/2016
Nominal Hours
60
Description
This unit describes the performance outcomes, skills and knowledge required to work proactively with a client to develop and refine their design requirements for floristry products. At this level, floristry products would be complex, innovative, for an ongoing corporate contract or for events or exhibitions.This unit applies to all floristry industry businesses including retail floristry shops, and studio floristry businesses. It applies to senior and specialist floral designers and floral stylists who operate with significant autonomy, have considerable experience across product categories and have a strategic design focus as part of their job role.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify scope of client requirements.
  • 1.1 Consult with client to clarify overall objectives for floristry products, context for display and scope of required products.
  • 1.2 Liaise with client to identify and define budget and key venue and operational issues for display.
  • 1.3 Determine deadlines for finalisation of concept proposals and presentation of designs.
  • 1.4 Negotiate and agree terms and conditions of the brief and design project.
2. Determine product expectations.
  • 2.1 Discuss and clarify specific client preferences for colour, style and theme of floristry products to be designed.
  • 2.2 Determine quality expectations of client and client audience.
  • 2.3 Encourage and assess contribution of client ideas.
  • 2.4 Proactively suggest initial innovative and creative ideas to reflect client objectives.
  • 2.5 Evaluate client response to highly creative suggestions and determine threshold of acceptance.
  • 2.6 Agree on final nature of design brief and accurately document details.
3. Present and negotiate concept proposals.
  • 3.1 Generate and evaluate design options based on detailed review of client requirements and preferences.
  • 3.2 Present creative proposals including accurate information on floral styling concept, range and style of floristry products.
  • 3.3 Use descriptive text, sketches and photographs to enhance client understanding.
  • 3.4 Analyse and verify operational and budgetary feasibility of floristry concepts in consultation with client.
  • 3.5 Engage in ongoing discussions and elicit client feedback on different design options to satisfy product expectations.
  • 3.6 Assist client to select concepts that achieve a creative and feasible outcome.
  • 3.7 Negotiate final cost and details and obtain customer approval to proceed with specific designs.
4. Adhere to design expectations.
  • 4.1 Work within identified design specifications to generate, trial and evaluate designs.
  • 4.2 Present information on progression of designs within nominated deadlines.
  • 4.3 Adapt designs to changing client requirements or preferences within parameters of agreed costs and deadlines.
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State Code National Code Title Type
AWP1 SFL50115 Diploma of Floristry Design Qualification
BOH5 SFL50125 Diploma of Floristry Design Qualification