Unit of competency Outline
Date retreived
23/07/2026 5:04 AM AWST
23/07/2026 5:04 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Manage motorsport team promotional partnerships and marketing
Manage motorsport team promotional partnerships and marketing
Unit of competency
National Code
AURM542638A
AURM542638A
State Code
W2912
W2912
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
12/06/2006
Field of Education
080399 - Business And Management, N.e.c.
Original Release Date
12/06/2006
Nominal Hours
40
Description
This unit of competency covers the skills and knowledge required to determine opportunities and requirements in relation to marketing the team and attracting and managing promotional partnerships.
Notes
Elements and Performance Criteria
1. Research team marketing opportunities and promotional partner requirements
- 1.1. Team strengths, weaknesses, opportunities and threats (SWOT) are identified, analysed and documented
- 1.2. Team members and other parties are consulted and specialist marketing advice is sought where necessary and opportunities/requirements are documented
- 1.3. Promotional partner requirements are researched and documented
- 1.4. Principles, policies and strategic direction of the team are identified and documented to enable marketing effort to be focused
- 1.5. Occupational health and safety (OHS) requirements, including regulatory requirements and personal protection needs, are observed throughout the work
2. Devise and implement a team marketing strategy
- 2.1. Promotional strategies emphasising team strengths are analysed with team members
- 2.2. The legal, ethical and environmental constraints of the market are identified and their effect on marketing objectives determined
- 2.3. Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented
- 2.4. Risk management strategies are developed and documented
- 2.5. Team members are briefed on their roles and responsibilities
3. Prepare promotional partnership proposals
- 3.1. Team funding/sponsorship amount and type required is determined
- 3.2. Networks for funding/sponsorship are researched and developed in line with the policies, aims and objectives of the team
- 3.3. Potential promotional partners are identified on the basis of supporting the principles and policies of the team and approached with the aim of forming a promotional partnership
- 3.4. Potential promotional partner requirements are researched and documented
- 3.5. Benefits to the promotional partner are identified and documented
- 3.6. Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partners
4. Present to promotional partners
- 4.1. Follow-up is conducted with promotional partner persons to arrange meeting details
- 4.2. Presentations and supporting material specific to potential promotional partners are prepared
- 4.3. Introductory/supporting material is forwarded prior to the meeting
- 4.4. Meeting with potential promotional partner is attended and presentation is conducted
- 4.5. Follow-up information is supplied
5. Coordinate promotional partnership activities
- 5.1. Written contracts/agreements are made with the promotional partner , including full details of the commitments made by both parties
- 5.2. Team members are briefed on details and commitments of promotional partnership arrangements
- 5.3. Activities are organised in accordance with promotional partnership agreements and agreements made are honoured
- 5.4. Activities are monitored and evaluated in terms of team and promotional partner objectives
- 5.5. Feedback is provided to and requested from promotional partner as required
- 5.6. Payments from promotional partners and other contract formalities are actioned and monitored
Work involves determining opportunities and requirements in relation to marketing the team and attracting and managing promotional partnerships
Promotional partners include existing or potential partners that are an external individual or organisation, providing financial or in-kind support to a motorsport team. Promotional partners may also be termed 'sponsors' or 'business partners'. Teams may have more than one promotional partner. There may be one major or exclusive promotional partner or a number of smaller promotional partners
OH&S requirements include State/Territory and Commonwealth legislation, material safety management systems, controlling body requirements, manufacturer specifications and local safe operating procedures
Work is carried out in accordance with legislative obligations (including environmental requirements), health regulations and team insurance requirements
Tasks requires individuals to demonstrate discretion, judgement and problem-solving skills in researching opportunities and devising strategies
Competence may be demonstrated in a motorsport team workplace, a simulated environment, or workplaces of enterprises supporting and working closely with motorsport teams
Resources may include a computer and word-processing, presentation and spreadsheet software
Controlling body rules, category rules and supplementary regulations
Team policies and procedures on customer relations
Contracted promotional partner requirements
Task instructions including worksheets, checklists and plans
Team procedures relating to reporting and communication
Manufacturer/component supplier specifications and application procedures for presentation material
Team policies and procedures relating to confidentiality and protection of intellectual property
Promotional partners include existing or potential partners that are an external individual or organisation, providing financial or in-kind support to a motorsport team. Promotional partners may also be termed 'sponsors' or 'business partners'. Teams may have more than one promotional partner. There may be one major or exclusive promotional partner or a number of smaller promotional partners
OH&S requirements include State/Territory and Commonwealth legislation, material safety management systems, controlling body requirements, manufacturer specifications and local safe operating procedures
Work is carried out in accordance with legislative obligations (including environmental requirements), health regulations and team insurance requirements
Tasks requires individuals to demonstrate discretion, judgement and problem-solving skills in researching opportunities and devising strategies
Competence may be demonstrated in a motorsport team workplace, a simulated environment, or workplaces of enterprises supporting and working closely with motorsport teams
Resources may include a computer and word-processing, presentation and spreadsheet software
Controlling body rules, category rules and supplementary regulations
Team policies and procedures on customer relations
Contracted promotional partner requirements
Task instructions including worksheets, checklists and plans
Team procedures relating to reporting and communication
Manufacturer/component supplier specifications and application procedures for presentation material
Team policies and procedures relating to confidentiality and protection of intellectual property
Critical aspects of evidence
Interpret and apply controlling body and category rules and supplementary regulations
Apply safety requirements including the use of personal protective equipment
Follow task instructions, operating procedures and inspection processes to:
minimise the risk of injury to self or others
achieve required outcomes within team time and quality standards
Prepare and present a minimum of two (2) promotional proposals. Each proposal is to include, as a minimum:
a profile of the team and members
team achievements
proposed partnership arrangements
marketing strategy
benefits to promotional partner
Conduct work to quality and timeliness standards
Work effectively with others
Modify activities to cater for variations in workplace context and environment
Underpinning knowledge
Controlling body rules, category rules and supplementary regulations
OH&S requirements, including State/Territory and Commonwealth legislation, material safety management systems and local safe operating procedures
Legislation and codes of practice relating to ethical advertising
Intellectual property and copyright principles and practices
Communication principles
Marketing plan development
Presentation techniques
Specific key competencies, underpinning and employability skills required to achieve the performance criteria
These include a number of processes that are learned throughout work and life, which are required in most jobs. Some of these are covered by the national key competencies, although others may be added. The details below highlight how these competencies are to be applied in the attainment of this unit.
Application of the key competencies in this unit are to satisfy the nominated level in which:
Level 1 - relates to working effectively within set conditions and processes;
Level 2 - relates to the management or facilitation of conditions or processes; and
Level 3 - relates to the design, development and evaluation of conditions or process.
How will the candidate apply the following key competency in this unit? The candidate will need to:
Collect, analyse and organise information
Collect, organise and understand information related to market information and promotional partner/s
(Level 3)
Communicate ideas and information
Communicate ideas and information to enable effective presentation of proposals and strategies
(Level 3)
Plan and organise activities
Plan and organise activities including proposal and strategy presentation
(Level 2)
Work with others and in a team
Work with others and in a team by recognising dependencies and using cooperative approaches to optimise workflow and productivity
(Level 2)
Use mathematical ideas and techniques
Use mathematical ideas and techniques to correctly determine financial requirements and benefits
(Level 2)
Solve problems
Use knowledge of group dynamics, scenario planning and the motorsport industry to match team and potential promotional partner requirements
(Level 2)
Use technology
Use workplace technology related to planning and presentation including computer software
(Level 2)
Resource implications
Access to controlling body rules, category rules and supplementary regulations and legislation as identified in the Range Statement
Method of assessment
Assessment methods must confirm consistency of performance over time and in a range of workplace contexts
Assessment should be by direct observation of tasks and questioning on underpinning knowledge
Assessment should be conducted over time and may be in conjunction with assessment of other units of competence
Context of assessment
Assessment may occur on the job or in a workplace simulated facility with process equipment, material, work instructions and deadlines
Assessment of this competence may include project related tasks and require portfolios or other forms of indirect evidence
Interpret and apply controlling body and category rules and supplementary regulations
Apply safety requirements including the use of personal protective equipment
Follow task instructions, operating procedures and inspection processes to:
minimise the risk of injury to self or others
achieve required outcomes within team time and quality standards
Prepare and present a minimum of two (2) promotional proposals. Each proposal is to include, as a minimum:
a profile of the team and members
team achievements
proposed partnership arrangements
marketing strategy
benefits to promotional partner
Conduct work to quality and timeliness standards
Work effectively with others
Modify activities to cater for variations in workplace context and environment
Underpinning knowledge
Controlling body rules, category rules and supplementary regulations
OH&S requirements, including State/Territory and Commonwealth legislation, material safety management systems and local safe operating procedures
Legislation and codes of practice relating to ethical advertising
Intellectual property and copyright principles and practices
Communication principles
Marketing plan development
Presentation techniques
Specific key competencies, underpinning and employability skills required to achieve the performance criteria
These include a number of processes that are learned throughout work and life, which are required in most jobs. Some of these are covered by the national key competencies, although others may be added. The details below highlight how these competencies are to be applied in the attainment of this unit.
Application of the key competencies in this unit are to satisfy the nominated level in which:
Level 1 - relates to working effectively within set conditions and processes;
Level 2 - relates to the management or facilitation of conditions or processes; and
Level 3 - relates to the design, development and evaluation of conditions or process.
How will the candidate apply the following key competency in this unit? The candidate will need to:
Collect, analyse and organise information
Collect, organise and understand information related to market information and promotional partner/s
(Level 3)
Communicate ideas and information
Communicate ideas and information to enable effective presentation of proposals and strategies
(Level 3)
Plan and organise activities
Plan and organise activities including proposal and strategy presentation
(Level 2)
Work with others and in a team
Work with others and in a team by recognising dependencies and using cooperative approaches to optimise workflow and productivity
(Level 2)
Use mathematical ideas and techniques
Use mathematical ideas and techniques to correctly determine financial requirements and benefits
(Level 2)
Solve problems
Use knowledge of group dynamics, scenario planning and the motorsport industry to match team and potential promotional partner requirements
(Level 2)
Use technology
Use workplace technology related to planning and presentation including computer software
(Level 2)
Resource implications
Access to controlling body rules, category rules and supplementary regulations and legislation as identified in the Range Statement
Method of assessment
Assessment methods must confirm consistency of performance over time and in a range of workplace contexts
Assessment should be by direct observation of tasks and questioning on underpinning knowledge
Assessment should be conducted over time and may be in conjunction with assessment of other units of competence
Context of assessment
Assessment may occur on the job or in a workplace simulated facility with process equipment, material, work instructions and deadlines
Assessment of this competence may include project related tasks and require portfolios or other forms of indirect evidence
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| WF252 | AURMCA5002 | Manage motorsport team promotional partnerships and marketing | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| W229 | AUR50305 | Diploma of Motorsport | Qualification |