Elements and Performance Criteria

Work involves all aspects of liaising with the media on behalf of a motorsport team and supporting team members with media interviews and appearances. It includes researching the media liaison needs of the team and the most appropriate media outlets, and preparation of a budget to support media liaison activities
Research of team media needs includes clarification of team goals and objectives with team members, identification of promotional partner expectations and consideration of ethical issues in advertising and promotion
Media may include
print (local, community, daily newspapers, magazines, industry publications)
television
radio (mainstream, community)
Internet
Media releases include information prepared for dissemination through print (e.g. newspaper, magazine) and electronic (e.g. radio, television, Internet) media
Media interviews may include, but are not limited to, radio, television and Internet video clip interviews
Promotional partners include existing or potential partners that are an external individual or organisation, providing financial or in-kind support to a motorsport team. Promotional partners may also be termed 'sponsors' or 'business partners'
Promotional activities and follow-up includes liaison with media, promotional partners/sponsors and dissemination of team performance information

OH&S requirements include State/Territory and Commonwealth legislation, controlling body requirements, manufacturer specifications and local safe operating procedures
Work is carried out in accordance with legislative obligations (including environmental requirements), health regulations, manual handling procedures and team insurance requirements
Tasks require individuals to demonstrate discretion, judgement and problem-solving skills in the development of media releases and arrangement of media interviews
Competence may be demonstrated in a motorsport team workplace, a simulated environment, or workplaces of enterprises supporting and working closely with motorsport teams

Resources may include, but are not limited to, a computer and word processing software

Controlling body rules, category rules and supplementary regulations
Team procedures relating to dissemination of information and media appearances
Task instructions including worksheets, checklists and plans
Team procedures relating to reporting and communication
Legislation regarding ethical advertising

Critical aspects of evidence
Interpret and apply controlling body and category rules and supplementary regulations
Apply safety requirements including the use of personal protective equipment

Follow task instructions, operating procedures and inspection processes to:

minimise the risk of injury to self or others
achieve required outcomes within team time and quality standards
Develop media releases for a minimum of three (3) types of media

Arrange a minimum of two (2) media appearances for team persons. Appearances must be for two types of media, which may include:

radio
television
live appearance at an event
guest speaker
Conduct work to quality and timeliness standards
Work effectively with others
Modify activities to cater for variations in workplace context and environment

Underpinning knowledge
Controlling body rules, category rules and supplementary regulations
OH&S requirements, including State/Territory and Commonwealth legislation
Ethical advertising legislation and code of practice
Communication principles and techniques
Presentation techniques
Media content requirements
Interview techniques

Specific key competencies, underpinning and employability skills required to achieve the performance criteria
These include a number of processes that are learned throughout work and life, which are required in most jobs. Some of these are covered by the national key competencies, although others may be added. The details below highlight how these competencies are to be applied in the attainment of this unit.

Application of the key competencies in this unit are to satisfy the nominated level in which:

Level 1 - relates to working effectively within set conditions and processes;
Level 2 - relates to the management or facilitation of conditions or processes; and
Level 3 - relates to the design, development and evaluation of conditions or process.
How will the candidate apply the following key competency in this unit? The candidate will need to:

Collect, analyse and organise information
Collect, organise and understand information related to media, team and promotional partner publicity requirements
(Level 2)

Communicate ideas and information
Communicate ideas and information to enable effective team appearances and information dissemination
(Level 3)

Plan and organise activities
Plan and organise activities including team member media appearances
(Level 2)

Work with others and in a team
Work with others and in a team by recognising dependencies and using cooperative approaches to optimise workflow and productivity
(Level 2)

Use mathematical ideas and techniques
Use mathematical ideas and techniques to set-up scheduling and operate budget
(Level 2)

Solve problems
Use knowledge of scenario planning, logistics and differing requirements to meet team, promotional partner and media outlet needs
(Level 2)

Use technology
Use workplace technology, including facsimiles, telephones and computer software related to planning and information presentation
(Level 2)

Resource implications
Access to controlling body rules, category rules and supplementary regulations and legislation as identified in the Range Statement

Method of assessment
Assessment methods must confirm consistency of performance over time and in a range of workplace contexts
Assessment should be by direct observation of tasks and questioning on underpinning knowledge
Assessment should be conducted over time and may be in conjunction with assessment of other units of competence

Context of assessment
Assessment may occur on the job or in a workplace simulated facility with process equipment, material, work instructions and deadlines
Assessment of this competence may include project related tasks and require portfolios or other forms of indirect evidence of process