Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Professional work ethicmay refer to:
building sustainable professional relationships
commitment to ongoing learning and development
ethical behaviours
honouring professional commitments
industry codes of practice
meeting timelines
work / life balance.
Skills and knowledge may be:
creative
financial
interpersonal
practical
promotional.
Professional developmentmay include:
attendance at events
further study
industry engagement
mentoring
professional memberships
research.
Commercial relationshipsmay be:
internal relationships in:
advertising agencies
design studios
client businesses
relationships between organisations in the supply chain:
artists
creative directors
illustrators
marketers
printers
researchers
software developers.
Ways in which graphic design work is costedmay relate to:
commissions
quoting for time, including hourly and daily rates
quoting for materials
standard rates
whole project quotations.
Client perspectivemay be influenced by:
assumptions
costs
expectations
familiarity or lack of familiarity with the design process
preconceptions
technological know-how
time.
Individual approachmay be one that considers:
experiences of others
local work opportunities
own:
financial situation
preferences
risk profile
skills.
Rights and obligationsmay relate to:
copyright and intellectual property (IP)
duty of care
moral rights
safety of self and others
taxation responsibilities.
Current and emerging trendsmay relate to:
changing social mores
economic climate
habits of different age groups or genders
impact of technology
lifestyle trends
political environment.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
research and evaluate a broad range of professional and commercial information about graphic design
develop cohesive approaches and strategies for own practice that are grounded in research and reflection
articulate the wide range of professional opportunities for graphic design at a local and global level
apply a professional understanding of the graphic design industry, including new and emerging trends in work practice.
Context of and specific resources for assessment
Assessment must ensure access to:
industry networks and information
general business information.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of presentation or documentation prepared by the candidate detailing professional practice ideas and strategies
questioning and discussion with the candidate and others about professional plans and practice
review of portfolios of evidence
review of third-party reports from experienced practitioners.
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.