Unit of competency Outline
Date retreived
22/07/2026 2:45 PM AWST
22/07/2026 2:45 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Manage motor sport team media liaison
Manage motor sport team media liaison
Unit of competency
National Code
AURMCA101
AURMCA101
State Code
OCL11
OCL11
TGA Status
Deleted
Deleted
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
31/03/2021
Field of Education
080399 - Business And Management, N.e.c.
Original Release Date
31/03/2021
Nominal Hours
40
Description
This unit describes the skills and knowledge required to liaise with the media on behalf of a motor sport team and to support team members during media interviews and appearances. It involves researching the media liaison needs of the team and identifying the most appropriate media outlets, arranging media interviews, and preparing a budget to support media liaison activities. The unit requires individuals to demonstrate discretion, judgement and problem-solving skills when developing media releases and arranging media interviews.The unit applies to those working in the motor sport industry.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify team media requirements and limitations
- 1.1 Identify desired outcomes of media liaison relevant to team goals
- 1.2 Identify limitations on information to be provided
- 1.3 Develop media liaison budget
- 1.4 Research media outlets and persons, and make decision regarding choice of required media according to team requirements, ethical conduct, and promotional partner requirements
2. Prepare media information
- 2.1 Select type of media suitable for promotional strategy and team requirements
- 2.2 Research specific media outlet information needs
- 2.3 Consider media needs and requests in light of team objectives, confidentiality requirements and ethical issues
- 2.4 Research and document team information and performance statistics
- 2.5 Prepare suitable information for release
3. Issue media information
- 3.1 Contact media personnel and agree on timing arrangements for release
- 3.2 Obtain team management approval and provide information to media outlet
- 3.3 Advise promotional partner representatives of release details
4. Arrange media interviews
- 4.1 Contact media persons and negotiate requirements
- 4.2 Determine interview schedule and agenda
- 4.3 Research and prepare material for interviews
- 4.4 Brief team persons and coach in presentation techniques as required
- 4.5 Inform team management regularly of arrangements and outcomes
- 4.6 Advise promotional partner representatives of interview details
5. Evaluate publicity benefits
- 5.1 Obtain exposure statistics from media outlets
- 5.2 Obtain promotional partner feedback on media release and interview
- 5.3 Analyse data and feedback to assess effectiveness
- 5.4 Measure outcomes against media liaison budget and team objectives
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| AXC29 | AURMCA001 | Manage motor sport team media liaison | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| BFX8 | AUR40320 | Certificate IV in Motor Sport Technology | Qualification |
| AE399 | AURSS00061 | Motorsports Marketing Skill Set | Skill set |