Module Outline
Date retreived
22/07/2026 10:07 AM AWST
22/07/2026 10:07 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Marketing Management 1b
Marketing Management 1b
Module
National Code
State Code
17888
17888
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
09/03/1995
Field of Education
080505 - Marketing
Nominal Hours
34
Description
To provide students with skills to develop marketing
strategies for nominated target markets.
To provide students with a decision-making model for
marketing management.
To provide students with an awareness of
relationships between marketing and societal needs.
strategies for nominated target markets.
To provide students with a decision-making model for
marketing management.
To provide students with an awareness of
relationships between marketing and societal needs.
No information
Evidence Guide
Internal Assessment 40%
Examination 60%
Internal assessment by assignment 40%
Final two-hour written examination 60%
Examination 60%
Internal assessment by assignment 40%
Final two-hour written examination 60%
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 9019 | Business (Management) | Accredited course | |
| 8806 | 6043 | Diploma of Commerce (university) | Accredited course |
| 9001 | Sales and Marketing | Accredited course | |
| 6437 | Sales and Marketing | Accredited course | |
| 8875 | Transport Management | Accredited course |