Module Outline
Date retreived
22/07/2026 12:49 PM AWST
22/07/2026 12:49 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Creative Copywriting and Graphic Marketing Design
Creative Copywriting and Graphic Marketing Design
Module
National Code
State Code
17407
17407
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
Field of Education
Nominal Hours
34
Description
To provide the learner with the skills and knowledge to be able to apply
techniques of successful copywriting to different marketing communication
situations.
To design and interpret visual communication messages as a successful marketing
tool.
techniques of successful copywriting to different marketing communication
situations.
To design and interpret visual communication messages as a successful marketing
tool.
Range of Variables
This module may be provided on or off-the-job and is suitable for face-to-face
delivery in a structured occupationally safe and healthy learning environment
or by flexible delivery through external, mixed mode, technology or multi-media
based systems. Adaptation of this module for alternative delivery modes will
require additional learning resources for delivery and assessment which
incorporate case studies and practical applications of the principles and
concepts outlined.
In whatever mode is selected for provision or access purposes, strategies
should be selected to reflect the nature of the learning outcomes and the needs
of the learners. Although the module is substantially knowledge or
theory-based, it is required to be supported by case studies and practical
applications of the principles and concepts for assessment purposes.
This is an elective module of a Sales and Marketing course and therefore
delivery in a structured occupationally safe and healthy learning environment
or by flexible delivery through external, mixed mode, technology or multi-media
based systems. Adaptation of this module for alternative delivery modes will
require additional learning resources for delivery and assessment which
incorporate case studies and practical applications of the principles and
concepts outlined.
In whatever mode is selected for provision or access purposes, strategies
should be selected to reflect the nature of the learning outcomes and the needs
of the learners. Although the module is substantially knowledge or
theory-based, it is required to be supported by case studies and practical
applications of the principles and concepts for assessment purposes.
This is an elective module of a Sales and Marketing course and therefore
Evidence Guide
Internal competency-based assessment and provision of evidence specified in
accordance with the assessment criteria and assessment method for quality audit
purposes as required.
Multiple choice and short answer questions to assess knowledge of key concepts
and terminology
Practical or written exercises and group discussions to analyse and explain
specifications contained within the assessment criteria
Portfolio of copywriting, brands and logos with explanation of assessment
criteria specifications and analysis of strengths and weaknesses and
implications for business/products/services.
accordance with the assessment criteria and assessment method for quality audit
purposes as required.
Multiple choice and short answer questions to assess knowledge of key concepts
and terminology
Practical or written exercises and group discussions to analyse and explain
specifications contained within the assessment criteria
Portfolio of copywriting, brands and logos with explanation of assessment
criteria specifications and analysis of strengths and weaknesses and
implications for business/products/services.
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 9024 | 5979 | Diploma of Sales And Marketing | Accredited course |