Module Outline

Date retreived
22/07/2026 9:00 PM AWST

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Marketing & Planning for Small Business

Marketing & Planning for Small Business

Module
National Code
NAP723
State Code
15525
DTWD Status
Approved
State Implementation and Classification
Approved Date
11/11/1994
Field of Education
080505 - Marketing
Nominal Hours
68
Description
To provide the learner with the knowledge to develop a written business plan
which will enable the business to reach its maximum potential in a competitive
environment. The learner will then be able to assist and advise a small
business in the preparation of a written business plan.

Accountants today are increasingly being expected to assist in the formulation
of a business plan as it is used by owners, lenders and other interested users
to evaluate a business's economic viability, investment opportunity and/or
projected growth path.

Within the business plan, marketing is the foundation for the other planning
activities and so it is necessary for accountants to understand these concepts
and relate them to the operational and financial aspects of the business.
No information
Evidence Guide
Internal Assessment 100%
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
State Code National Code Title Type
8803 2159 Advanced Diploma of Accounting Accredited course
8808 50228 Diploma of Accounting Accredited course
8794 Accounting (Vic) Accredited course
8196 2226 Diploma of Business (Banking and Finance) Accredited course
8809 20055VIC Advanced Diploma of Business (Legal Practice) Accredited course
8804 2160 Advanced Diploma of Business Administration Accredited course
8161 13841WA Advanced Diploma of Conveyancing Accredited course