Module Outline
Date retreived
22/07/2026 2:31 PM AWST
22/07/2026 2:31 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Marketing - Behavioural Aspects
Marketing - Behavioural Aspects
Module
National Code
State Code
17405
17405
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
Field of Education
080505 - Marketing
Nominal Hours
17
Description
To provide the learner with the skills and knowledge to be able to integrate
the theoretical principles of psychology and sociology with the marketing
aspects of buyer behaviour.
the theoretical principles of psychology and sociology with the marketing
aspects of buyer behaviour.
Range of Variables
This module may be provided on or off-the-job and is suitable for face to face
delivery in a structured occupationally safe and healthy learning environment
or by flexible delivery through external, mixed mode, technology or multi-media
based systems.
Adaptation of this module for alternative delivery modes will require
additional learning resources for delivery and assessment which incorporate
case studies and practical applications of the principles and concepts outlined.
In whatever mode is selected for provision or access purposes, strategies
should be selected to reflect the nature of the learning outcomes and the needs
of the participants. Although the module is substantially knowledge or theory
based, it is required to be supported by case studies and practical
applications of the principles and concepts for assessment purposes.
This is a core module of a Sales and Marketing Course and theref
delivery in a structured occupationally safe and healthy learning environment
or by flexible delivery through external, mixed mode, technology or multi-media
based systems.
Adaptation of this module for alternative delivery modes will require
additional learning resources for delivery and assessment which incorporate
case studies and practical applications of the principles and concepts outlined.
In whatever mode is selected for provision or access purposes, strategies
should be selected to reflect the nature of the learning outcomes and the needs
of the participants. Although the module is substantially knowledge or theory
based, it is required to be supported by case studies and practical
applications of the principles and concepts for assessment purposes.
This is a core module of a Sales and Marketing Course and theref
Evidence Guide
Internal competency based assessment and provision of evidence specified in
accordance with the assessment criteria and assessment methods for quality
audit purposes as required.
Multiple choice and short answer questions to assess knowledge of key concepts
and terminology.
Practical exercises based on workplace visits or experience or case studies to
assess competency in terms of problem solving and analysis of behavioural
marketing research and analysis.
accordance with the assessment criteria and assessment methods for quality
audit purposes as required.
Multiple choice and short answer questions to assess knowledge of key concepts
and terminology.
Practical exercises based on workplace visits or experience or case studies to
assess competency in terms of problem solving and analysis of behavioural
marketing research and analysis.
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 9024 | 5979 | Diploma of Sales And Marketing | Accredited course |