Module Outline
Date retreived
22/07/2026 3:50 PM AWST
22/07/2026 3:50 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Marketing - Planning and Implementation
Marketing - Planning and Implementation
Module
National Code
State Code
17406
17406
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
Field of Education
080505 - Marketing
Nominal Hours
34
Description
To develop skills and knowledge to be able to develop and maintain a strategic
fit between the organisation’s goals and capabilities and its changing
marketing opportunities through a clear mission, supporting objectives, a sound
business portfolio and co-ordinated marketing and management functional
strategies.
fit between the organisation’s goals and capabilities and its changing
marketing opportunities through a clear mission, supporting objectives, a sound
business portfolio and co-ordinated marketing and management functional
strategies.
Range of Variables
This module may be provided on or off-the-job and is suitable for face to face
delivery in a structured occupationally safe and healthy learning environment
or by flexible delivery through external, mixed mode, technology or multi-media
based systems.
Adaptation of this module for alternative delivery modes will require
additional learning resources for delivery and assessment which incorporate
case studies and practical applications of the principles and concepts outlined.
In whatever mode is selected for provision or access purposes, strategies
should be selected to reflect the nature of the learning outcomes and the needs
of the participants. Although the module is substantially knowledge or theory
based, it is required to be supported by case studies and practical
applications of the principles and concepts for assessment purposes.
This is a core module of a Sales and Marketing Course and theref
delivery in a structured occupationally safe and healthy learning environment
or by flexible delivery through external, mixed mode, technology or multi-media
based systems.
Adaptation of this module for alternative delivery modes will require
additional learning resources for delivery and assessment which incorporate
case studies and practical applications of the principles and concepts outlined.
In whatever mode is selected for provision or access purposes, strategies
should be selected to reflect the nature of the learning outcomes and the needs
of the participants. Although the module is substantially knowledge or theory
based, it is required to be supported by case studies and practical
applications of the principles and concepts for assessment purposes.
This is a core module of a Sales and Marketing Course and theref
Evidence Guide
Internal competency based assessment and provision of evidence specified in
accordance with the assessment criteria and assessment methods for quality
audit purposes as required.
Multiple choice and short answer questions to assess knowledge of key concepts,
terminology and nomenclature.
Projects/assignments and practical exercises based on workplace visits or
experience or case studies to assess competency in terms of problem solving and
practical application of marketing concepts and principles to contemporary
business practice.
accordance with the assessment criteria and assessment methods for quality
audit purposes as required.
Multiple choice and short answer questions to assess knowledge of key concepts,
terminology and nomenclature.
Projects/assignments and practical exercises based on workplace visits or
experience or case studies to assess competency in terms of problem solving and
practical application of marketing concepts and principles to contemporary
business practice.
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 9024 | 5979 | Diploma of Sales And Marketing | Accredited course |