Module Outline
Date retreived
22/07/2026 10:25 AM AWST
22/07/2026 10:25 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Marketing Fundamentals
Marketing Fundamentals
Module
National Code
State Code
18339
18339
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
29/01/1998
Field of Education
080505 - Marketing
Nominal Hours
50
Description
The purpose of this module is to introduce the marketing concept and outline
the ways in which the concept is applied in commercial organisations. The
module provides the foundation knowledge and skills necessary for further
studies in marketing and related courses.
the ways in which the concept is applied in commercial organisations. The
module provides the foundation knowledge and skills necessary for further
studies in marketing and related courses.
No information
Evidence Guide
Internal Assessment 100%
This module may be assessed by means of dichotomous, multi-choice and short
answer tests to assess knowledge of any concepts and terms.
Assignment based on appropriate case studies or work experience to assess
learners’ ability to evaluate the use of the marketing concept and process in
organisations.
Group/individual exercises; assignments completed in learners own time; tests
and/or examination completed with/without reference to written material.
One Assignment
One Mid Semester Test
One End of Semester Examination.
This module may be assessed by means of dichotomous, multi-choice and short
answer tests to assess knowledge of any concepts and terms.
Assignment based on appropriate case studies or work experience to assess
learners’ ability to evaluate the use of the marketing concept and process in
organisations.
Group/individual exercises; assignments completed in learners own time; tests
and/or examination completed with/without reference to written material.
One Assignment
One Mid Semester Test
One End of Semester Examination.
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 8808 | 50228 | Diploma of Accounting | Accredited course |
| 6975 | 3974 | Diploma of Business (General Insurance) | Accredited course |