Module Outline
Date retreived
22/07/2026 11:17 AM AWST
22/07/2026 11:17 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Introduction to Marketing (H. Ind.)
Introduction to Marketing (H. Ind.)
Module
National Code
State Code
61007
61007
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
Field of Education
080505 - Marketing
Nominal Hours
34
Description
To make students aware of, and familiar with,
general marketing terms, principles and functions
enabling them to apply basic marketing concepts
appropriate to the hospitality industry. This unit
will identify that marketing is not another word for
selling or advertising.
general marketing terms, principles and functions
enabling them to apply basic marketing concepts
appropriate to the hospitality industry. This unit
will identify that marketing is not another word for
selling or advertising.
No information
Evidence Guide
Internal Assessment 40%
Examination 60%
Two objective tests - 20% for each test 40%
One two-hour Divisional examination based on all
topics 60%
Examination 60%
Two objective tests - 20% for each test 40%
One two-hour Divisional examination based on all
topics 60%
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 8640 | Business Hospitality Management | Accredited course | |
| 6970 | Hospitality Studies | Accredited course | |
| 5753 | Kitchen Operations (Chef) | Accredited course |