Module Outline
Date retreived
22/07/2026 5:28 PM AWST
22/07/2026 5:28 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Buyer Behaviour (Sales and Marketing)
Buyer Behaviour (Sales and Marketing)
Module
National Code
State Code
17400
17400
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
Field of Education
080501 - Sales
Nominal Hours
34
Description
To provide participants with an understanding of buyer behaviour in terms of
the actions and decision making of individuals involved in discovering,
evaluating, acquiring, consuming, and disposing of products and services for
appropriate processes to be put in place for the provision of planning,
staffing, marketing, inventory, customer service, selling, merchandising and
presentation.
the actions and decision making of individuals involved in discovering,
evaluating, acquiring, consuming, and disposing of products and services for
appropriate processes to be put in place for the provision of planning,
staffing, marketing, inventory, customer service, selling, merchandising and
presentation.
Range of Variables
Delivery will take place in a conducive learning environment. Strategies
should be selected to reflect the nature of the learning outcomes and the needs
of the participants. Some areas of content may be common to more than one
learning outcome and therefore integration may be appropriate. The integration
of this module with other modules, for the purpose of course delivery, may
reduce the nominal hours required for the composite or integrated modules.
Methods of training can include:
- on or off-the-job instruction either in company or public or private
training institutions in a broad range of alternative modes or externally by
open learning.
Open learning will require additional learning resources to be
developed/supplied to facilitate this type of methodology.
The main focus is the learning outcomes of these experiences and not the how,
when or where the learning occurred. Some peop
should be selected to reflect the nature of the learning outcomes and the needs
of the participants. Some areas of content may be common to more than one
learning outcome and therefore integration may be appropriate. The integration
of this module with other modules, for the purpose of course delivery, may
reduce the nominal hours required for the composite or integrated modules.
Methods of training can include:
- on or off-the-job instruction either in company or public or private
training institutions in a broad range of alternative modes or externally by
open learning.
Open learning will require additional learning resources to be
developed/supplied to facilitate this type of methodology.
The main focus is the learning outcomes of these experiences and not the how,
when or where the learning occurred. Some peop
Evidence Guide
Internal Assessment
Assignment/projects.
Practical exercises including role plays, group/peer group discussion.
Short answer questions to assess application of principles, terminology and
concepts.
Assignment/projects.
Practical exercises including role plays, group/peer group discussion.
Short answer questions to assess application of principles, terminology and
concepts.
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 9024 | 5979 | Diploma of Sales And Marketing | Accredited course |