Module Outline
Date retreived
22/07/2026 10:58 AM AWST
22/07/2026 10:58 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Buyer Behaviour
Buyer Behaviour
Module
National Code
State Code
21049
21049
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
14/03/1996
Field of Education
Nominal Hours
34
Description
To provide learners with an understanding of buyer behaviour in terms of the
actions and decision making of individuals involved in discovering, evaluating,
acquiring, consuming, and disposing of products and services for appropriate
processes to be put in place for the provision of planning, staffing,
marketing, inventory, customer service, selling, merchandising and presentation.
actions and decision making of individuals involved in discovering, evaluating,
acquiring, consuming, and disposing of products and services for appropriate
processes to be put in place for the provision of planning, staffing,
marketing, inventory, customer service, selling, merchandising and presentation.
Range of Variables
Delivery will take place in a conducive learning environment which simulates
point of sale work environments. Strategies should be selected to reflect the
nature of the learning outcomes and the needs of the participants.
Some areas of content may be common to more than one learning outcome and
therefore integration may be appropriate. The integration of this module with
other modules, for the purpose of course delivery, may reduce the nominal hours
required for the composite or integrated modules.
Methods of training can include on or off-the-job instruction either in-company
or public or private training institutions in a broad range of alternative
modes or externally by open learning
Open learning will require additional learning resources to be
developed/supplied to facilitate this type of methodology.
Where this curriculum is delivered on-the-job, real life/live work may be
substitu
point of sale work environments. Strategies should be selected to reflect the
nature of the learning outcomes and the needs of the participants.
Some areas of content may be common to more than one learning outcome and
therefore integration may be appropriate. The integration of this module with
other modules, for the purpose of course delivery, may reduce the nominal hours
required for the composite or integrated modules.
Methods of training can include on or off-the-job instruction either in-company
or public or private training institutions in a broad range of alternative
modes or externally by open learning
Open learning will require additional learning resources to be
developed/supplied to facilitate this type of methodology.
Where this curriculum is delivered on-the-job, real life/live work may be
substitu
Evidence Guide
Internal Assessment 100%
Assessment methods include:
- assignment/projects
- practical exercises including role plays, group/peer group discussion
- short answer questions to assess application of principles,
terminology and concepts.
This module is to be assessed internally using competence as a measure of
achievement. Assessment should be undertaken in an environment conducive to
learning with access to opportunities for field study visits and research
assignments.
Assessment methods include:
- assignment/projects
- practical exercises including role plays, group/peer group discussion
- short answer questions to assess application of principles,
terminology and concepts.
This module is to be assessed internally using competence as a measure of
achievement. Assessment should be undertaken in an environment conducive to
learning with access to opportunities for field study visits and research
assignments.
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 5129 | 5391 | Certificate III in Business (Customer Service) | Accredited course |