Module Outline
Date retreived
22/07/2026 8:59 PM AWST
22/07/2026 8:59 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Marketing Simulation Project (NSW)
Marketing Simulation Project (NSW)
Module
National Code
State Code
17832
17832
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
Field of Education
Nominal Hours
51
Description
To provide learners with the opportunity to apply marketing knowledge and
skills developed through the prerequisite modules to a practical marketing
management situation. The module also provides learners with the challenges of
organising and managing, together with their peers, an effective decision
making team.
skills developed through the prerequisite modules to a practical marketing
management situation. The module also provides learners with the challenges of
organising and managing, together with their peers, an effective decision
making team.
Range of Variables
The module may be delivered on or off the job. It is suitable for face-to-face
delivery in a classroom or other suitable venue, and is also suitable for
flexible delivery through computer/modern based systems. Adaption of this
module for computer/modern based delivery will require additional educational
resources for the instructional design and production of suitable resource
materials.
A selected marketing simulation game is used to enable small teams of learners
to make decisions as competing firms in a given marketing environment over a
number of successive trading periods (8-12).
The learner group is organised into small, independent groups of 3-6 members.
After an initial briefing by the teacher, learners are given background
information to analyse and make marketing decisions. Each group submits its
decisions for each time period on a decision form provided. This information
is entered i
delivery in a classroom or other suitable venue, and is also suitable for
flexible delivery through computer/modern based systems. Adaption of this
module for computer/modern based delivery will require additional educational
resources for the instructional design and production of suitable resource
materials.
A selected marketing simulation game is used to enable small teams of learners
to make decisions as competing firms in a given marketing environment over a
number of successive trading periods (8-12).
The learner group is organised into small, independent groups of 3-6 members.
After an initial briefing by the teacher, learners are given background
information to analyse and make marketing decisions. Each group submits its
decisions for each time period on a decision form provided. This information
is entered i
Evidence Guide
Internal Assessment 100%
Assessment methods include:
- Preparation of an appropriate section in the group’s marketing plan
- Submission of group’s appropriate record of analysis, decisions and
outcomes
- Written marketing plan
- Submission of appropriate marketing decisions
Assessment methods include:
- Preparation of an appropriate section in the group’s marketing plan
- Submission of group’s appropriate record of analysis, decisions and
outcomes
- Written marketing plan
- Submission of appropriate marketing decisions
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 9051 | 6394 | Advanced Diploma of Marketing Management | Accredited course |