Module Outline
Information current as of
19/10/2026 5:23 AM AWST
19/10/2026 5:23 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Consumer Behaviour and Services Marketing
Consumer Behaviour and Services Marketing
Module
National Code
State Code
64380
64380
DTWD Status
Deadlisted
Deadlisted
State Implementation and Classification
Approved Date
08/02/2007
Field of Education
110101 - Hospitality
Nominal Hours
48
Description
On successful completion of this unit, participants should be able to:
- Focus on the internal dynamics of consumers in terms of understanding that each customer has a self-contained receptor of information about the outside world
- Outline the main reasons why services have made a significant impact on the economy of countries
- Understand the basic sequence steps that consumers undergo when making a decision
- Analyse the differences between services and goods and explain how these differences impact on service strategy development and implementation
- Understand group processes and reasons why consumers are motivated to conform to the expectations of others when choosing and displaying purchases
- Understand how customers determine value in a service exchange and explain how this translates into a satisfied customer base
- Understand and explain the relationship between service marketing, operations and human resource management in planning, designing and delivering services.
- Focus on the internal dynamics of consumers in terms of understanding that each customer has a self-contained receptor of information about the outside world
- Outline the main reasons why services have made a significant impact on the economy of countries
- Understand the basic sequence steps that consumers undergo when making a decision
- Analyse the differences between services and goods and explain how these differences impact on service strategy development and implementation
- Understand group processes and reasons why consumers are motivated to conform to the expectations of others when choosing and displaying purchases
- Understand how customers determine value in a service exchange and explain how this translates into a satisfied customer base
- Understand and explain the relationship between service marketing, operations and human resource management in planning, designing and delivering services.
General notes
No information
No information
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 6430 | Hospitality Management (Associate Degree) | Accredited course |