Module Outline
Date retreived
22/07/2026 5:28 PM AWST
22/07/2026 5:28 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Promotion and Publicity Introduction
Promotion and Publicity Introduction
Module
National Code
State Code
17414
17414
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
Field of Education
080507 - Advertising
Nominal Hours
34
Description
To provide the learner with the skills and knowledge to be able to plan
implementation strategies for effective promotional campaigns.
implementation strategies for effective promotional campaigns.
Range of Variables
This module may be provided on or off-the-job and is suitable for face to face
delivery in a structured occupationally safe and healthy learning environment
or by flexible delivery through external, mixed mode, technology or multi-media
based systems.
Adaptation of this module for alternative delivery modes will require
additional learning resources for delivery and assessment which incorporate
case studies and practical applications of the principles and concepts outlined.
In whatever mode is selected for provision or access purposes, strategies
should be selected to reflect the nature of the learning outcomes and the needs
of the participants. Although the module is substantially knowledge or theory
based, it is required to be supported by case studies and practical
applications of the principles and concepts for assessment purposes.
This is an elective module of a Sales and Marketing Course and t
delivery in a structured occupationally safe and healthy learning environment
or by flexible delivery through external, mixed mode, technology or multi-media
based systems.
Adaptation of this module for alternative delivery modes will require
additional learning resources for delivery and assessment which incorporate
case studies and practical applications of the principles and concepts outlined.
In whatever mode is selected for provision or access purposes, strategies
should be selected to reflect the nature of the learning outcomes and the needs
of the participants. Although the module is substantially knowledge or theory
based, it is required to be supported by case studies and practical
applications of the principles and concepts for assessment purposes.
This is an elective module of a Sales and Marketing Course and t
Evidence Guide
Internal competency based assessment and provision of evidence specified in
accordance with the assessment criteria and assessment methods for quality
audit purposes as required.
Multiple choice and short answer questions to assess knowledge of key concepts
and terminology
Practical or written exercises and group discussions to analyse and explain
specifications contained within the assessment criteria.
Short three to five minute prepared public speaking demonstration from a given
theme.
Assignment/project to develop a publicity plan for a promotional campaign.
accordance with the assessment criteria and assessment methods for quality
audit purposes as required.
Multiple choice and short answer questions to assess knowledge of key concepts
and terminology
Practical or written exercises and group discussions to analyse and explain
specifications contained within the assessment criteria.
Short three to five minute prepared public speaking demonstration from a given
theme.
Assignment/project to develop a publicity plan for a promotional campaign.
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 9024 | 5979 | Diploma of Sales And Marketing | Accredited course |