Unit of competency Outline

Date retreived
22/07/2026 9:46 PM AWST

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Develop a sales strategy for rural products

Develop a sales strategy for rural products

Unit of competency
National Code
AHCMER501
State Code
BAT11
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
27/06/2016
State Implementation and Classification
Approved Date
12/01/2017
Field of Education
080501 - Sales
Original Release Date
12/01/2017
Nominal Hours
50
Description
This unit of competency describes the skills and knowledge required to develop a sales strategy for rural products.All work must be carried out to comply with workplace procedures, work health and safety legislation and codes.This unit applies to individuals who take responsibility for their own work and who provide and communicate solutions to a range of predictable and sometimes unpredictable problems.This unit applies to retail and wholesale rural products managers.No occupational licensing, legislative or certification requirements are known to apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Review existing sales plans
  • 1.1 Review current market returns against sales objectives for the property
  • 1.2 Analyse and compare current performance data to relevant benchmark information
  • 1.3 Identify trends and opportunities in respect to customer requirements
  • 1.4 Review current specifications for products and services
2. Devise a sales strategy
  • 2.1 Identify range of market options for farm products and services
  • 2.2 Analyse alternative market options for their profitability and feasibility consistent with sales objectives for property
  • 2.3 Review the legal implications of the sales strategy
  • 2.4 Develop sales plan identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales and price risk management strategy
  • 2.5 Determine available resource commitments and capacity to implement the sales strategy
  • 2.6 Define contingency arrangements to manage variations in production and market prices
3 Implement and review a sales strategy
  • 3.1 Conduct sales according to the sales strategy and adjust according to the contingency plan
  • 3.2 Review and amend sales plan
No information
No information
Replaces
State Code National Code Title Type
D7034 AHCMER501A Develop a sales strategy for rural products Unit of competency
Replaced By
State Code National Code Title Type
OCT41 AHCMER502 Develop a sales strategy for rural products Unit of competency