Unit of competency Outline
Date retreived
22/07/2026 9:46 PM AWST
22/07/2026 9:46 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Develop a sales strategy for rural products
Develop a sales strategy for rural products
Unit of competency
National Code
AHCMER501
AHCMER501
State Code
BAT11
BAT11
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
12/01/2017
Field of Education
080501 - Sales
Original Release Date
12/01/2017
Nominal Hours
50
Description
This unit of competency describes the skills and knowledge required to develop a sales strategy for rural products.All work must be carried out to comply with workplace procedures, work health and safety legislation and codes.This unit applies to individuals who take responsibility for their own work and who provide and communicate solutions to a range of predictable and sometimes unpredictable problems.This unit applies to retail and wholesale rural products managers.No occupational licensing, legislative or certification requirements are known to apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Review existing sales plans
- 1.1 Review current market returns against sales objectives for the property
- 1.2 Analyse and compare current performance data to relevant benchmark information
- 1.3 Identify trends and opportunities in respect to customer requirements
- 1.4 Review current specifications for products and services
2. Devise a sales strategy
- 2.1 Identify range of market options for farm products and services
- 2.2 Analyse alternative market options for their profitability and feasibility consistent with sales objectives for property
- 2.3 Review the legal implications of the sales strategy
- 2.4 Develop sales plan identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales and price risk management strategy
- 2.5 Determine available resource commitments and capacity to implement the sales strategy
- 2.6 Define contingency arrangements to manage variations in production and market prices
3 Implement and review a sales strategy
- 3.1 Conduct sales according to the sales strategy and adjust according to the contingency plan
- 3.2 Review and amend sales plan
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D7034 | AHCMER501A | Develop a sales strategy for rural products | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| OCT41 | AHCMER502 | Develop a sales strategy for rural products | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| BDC9 | AHC60316 | Advanced Diploma of Agribusiness Management | Qualification |
| BEZ0 | AHC60319 | Advanced Diploma of Agribusiness Management | Qualification |
| BDD8 | AHC50116 | Diploma of Agriculture | Qualification |
| BCY4 | AHC60216 | Advanced Diploma of Horticulture | Qualification |
| BDC7 | AHC51816 | Diploma of Organic Farming | Qualification |
| BDA5 | AHC50916 | Diploma of Retail Nursery Management | Qualification |