Unit of competency Outline

Date retreived
23/07/2026 8:41 AM AWST

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Develop a sales strategy for rural products

Develop a sales strategy for rural products

Unit of competency
National Code
AHCMER502
State Code
OCT41
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
24/12/2020
View on TGA
State Implementation and Classification
Approved Date
21/05/2021
Field of Education
080501 - Sales
Original Release Date
21/05/2021
Nominal Hours
50
Description
This unit of competency describes the skills and knowledge required to review existing sales plans, and develop, implement and review a sales strategy for rural products.The unit applies to individuals who apply specialised skills and knowledge to the development of a sales strategy for rural products, and take personal responsibility and exercise autonomy in undertaking complex work. They analyse and synthesise information, and analyse, design and communicate solutions to sometimes complex problems.All work is carried out to comply with workplace procedures, health and safety in the workplace requirements, legislative and regulatory requirements, and sustainability and biosecurity practices.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Review existing sales plans
  • 1.1 Review current market returns against sales objectives for the business
  • 1.2 Analyse and compare current performance data to relevant benchmark information
  • 1.3 Identify trends and opportunities in respect to customer requirements
  • 1.4 Review current specifications for products and services
2. Devise a sales strategy
  • 2.1 Identify range of market options for rural products and services
  • 2.2 Analyse alternative market options for their profitability and feasibility consistent with sales objectives for the business
  • 2.3 Develop sales plan identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales, and price risk management strategy
  • 2.4 Review the implications of the sales strategy according to legislation and codes of practice
  • 2.5 Determine available resource commitments and capacity to implement the sales strategy
  • 2.6 Define and develop contingency plan to manage variations in product and market prices
3. Implement sales strategy
  • 3.1 Conduct sales according to the sales strategy
  • 3.2 Adjust sales strategy according to contingency plan
  • 3.3 Monitor sales and measure performance against sales strategy targets
No information
No information
Replaces
State Code National Code Title Type
BAT11 AHCMER501 Develop a sales strategy for rural products Unit of competency