Unit of competency Outline

Date retreived
22/07/2026 7:05 AM AWST

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Implement and monitor direct marketing activities

Implement and monitor direct marketing activities

Unit of competency
National Code
BSBMKG509
State Code
AUJ14
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
40
Description
This unit describes the skills and knowledge required to implement, monitor and evaluate effectiveness of direct marketing activities in accordance with an organisation’s marketing plan.This unit applies to individuals working in marketing management roles who are responsible for managing a team to implement direct marketing activities for a product or service. They may work in small, medium or large enterprises and across a variety of industries.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Allocate responsibilities for direct marketing activities
  • 1.1 Critically analyse criteria for setting priorities for direct marketing activities, in accordance with marketing plan and organisational direct marketing requirements
  • 1.2 Assemble required resources to conduct direct marketing activities
  • 1.3 Brief staff and suppliers on their budgets, timelines, roles and responsibilities
  • 1.4 Develop forms for conducting direct marketing activities and recording responses
2. Implement direct marketing activities
  • 2.1 Schedule work on each campaign element according to lead times required for different media and in accordance with marketing plan
  • 2.2 Ensure staff and suppliers meet agreed production schedule and budget
  • 2.3 Identify any likely variations in production budget, raise with relevant persons as required, and gain approval for variations
  • 2.4 Make provisions to cover promotion overperformance
  • 2.5 Implement direct marketing activities in accordance with direct marketing plan objectives
  • 2.6 Ensure activities are implemented in accordance with legal and ethical requirements
3. Monitor direct marketing activities
  • 3.1 Record responses at regular intervals throughout campaign
  • 3.2 Identify and use evaluation criteria to determine campaign effectiveness
  • 3.3 Determine whether campaign is overperforming
  • 3.4 Implement new targets and procedures to capitalise on positive overperformance
  • 3.5 Modify direct marketing activities to extinguish nonprofitable overperformance
4. Determine continuous improvement opportunities
  • 4.1 Analyse success indicators of direct marketing campaign
  • 4.2 Document campaign performance in accordance with organisational reporting requirements
  • 4.3 Encourage team members to identify and propose ways to improve campaign performance
  • 4.4 Determine, document and assign responsibilities for required improvements to future direct marketing campaigns
No information
No information
Replaces
State Code National Code Title Type
D0871 BSBMKG509A Implement and monitor direct marketing activities Unit of competency
Replaced By
State Code National Code Title Type
OCF39 BSBMKG544 Plan and monitor direct marketing activities Unit of competency