Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources of information may include:
contemporary wedding or fashion media, newspapers, television and magazines
internet and social media sites
interviews
personal experiences
professional awards
professional libraries
workshops, seminars and conferences.
Wedding photo imaging styles may include:
contemporary
ethnic, religious and cultural traditions
magazine style
photo-documentary/photo essay
traditional.
Wedding subjects may include:
integration of subjects into architectural and landscape environments
portraits of:
couples
formal and informal groups
individuals
wedding details:
apparel and accessories
automobiles and transportation vehicles
cakes
dresses
flowers
jewellery.
Wedding locations may include:
churches
landscape environment:
beaches, river and stream banks
buildings and architectural
public and private parks and gardens
roadsides, fields and farmlands
urban and rural
photo imaging studio
private homes
reception rooms and hotels.
Studio style may include:
unique and recognisable photographic and print/album look, including factors such as:
depth of field
exposure compensation
fragments and details
framing and cropping
lens focal length
post-capture image treatment
point of view (POV) photography
use of abstraction.
Pricing schedule may include:
payment plans
range of services or packages.
Professional practice arrangements may include:
contracts
copyright, licensing and intellectual property rights
creative product archive/digital asset management
financial management and GST
insurance, including personal, public risk, accident and sickness, equipment, completed creative product, and transportation and storage
licences and permits
model/talent and property releases
OHS
project budget management.
Appropriate people may include:
bridal agencies and wedding suppliers
members of relevant professional associations
mentors and peers
practising wedding photographers, photo imagists and members of allied fields.
Shoot responsibilities may include:
confirming legal aspects of the shoot
controlling the shoot
controlling and signing off on the creative product
liaising with bridal party and family to coordinate group shots
negotiating and signing contract
paying deposit and final account
selecting locations, props and backgrounds.
Shoot requirements may include:
analog or digital capture technologies and supporting accessories
creative product:
how it is to be used
what the client specifies
duration of coverage
hire options for equipment
props and backgrounds
photo imaging lighting:
ambient
mixed lighting
supplementary, including electronic flash, tungsten and fluorescent
processing requirements for image work created
shoot team
post-shoot team:
album planners and designers
digital media/audio visual producer
image enhancement and retouching
studio or internal/external location
timelines for stages of wedding workflow
transportation of equipment.
Shoot preparations may include:
assemble and check all equipment
brief assistants, members of the shoot and post-shoot teams
conceptualise involvement in creative process
confirm time, place and requirements for all aspects of the shoot that will be supplied by others
consider and implement strategies for back-up equipment in case of equipment loss or failure
ensure personal grooming and presentation of self and team match client expectations
negotiate access to locations with necessary parties
undertake weather check for location shoots.
Shoot context may include:
agreed responsible parties for aspects of the shoot
application of teamwork and management skills conducive to a creative environment
client’s contractual agreement
compassionate and empathetic considerations
cultural requirements
physical environments of the shoot
time constraints for locations and associated professionals for the event.
Changed circumstances may include:
changes due to emotional state of the subjects
changes to contractual arrangements
equipment malfunctions
inclement weather
overlooked technical requirements
physical changes of the location
subject changes
substitution of replacement photographer due to illness or unavailability.
Shoot team may include:
album planners and designers
child minders
post-shoot team:
digital media/audio visual producer
image enhancement and retouching
shoot team:
assistants
fashion stylists
make-up and hairdressers
posers.
Creative products may include:
photo images as:
digital files for use on the internet or for inclusion in personal digital media presentations or documents
DVDs and digital media presentations
framed prints
loose prints
mounted prints
prints in or for albums and books.
Optimise images may include:
digital files as specified:
bit depth
colour space
digital asset management
file dimensions and size in pixels
file format, such as:
joint photographic experts group (JPEG)
portable document format (PDF)
Photoshop Data (PSD)
tagged image file format (TIFF)
file naming, captions and inclusion of file information data
multiple file formats
uncompressed and compressed files
maintain quality and integrity of the digital data
process RAW/JPEG files
retouch, enhance and photomontage as requested
transfer media, such as CD, DVD and internet.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
apply a typical workflow in wedding photo imaging professional practice
apply business, coordination and negotiation skills to own photo imaging practice
apply technical and imaging skills, including capturing and optimising wedding images
interact and liaise with clients and associated professionals within the context of a wedding shoot, including empathetic communication skills
work within a diverse range of cultural and religious practices and rituals in a wedding context.
Context of and specific resources for assessment
Assessment must ensure:
access to:
a range of photo imaging production equipment employed in a wedding context, such as album layout software, cameras, computers, printers, darkrooms, lighting and accessories
a range of locations and studios for wedding photo imaging shoots
sources of information to research contemporary styles and conceptual or aesthetic approaches to wedding photo imaging
appropriate learning and assessment support when required
opportunity for collaboration with or in allied industries, such as designers, fashion stylists, make-up artists, hairdressers, processing labs/printers, bookbinders and presentation specialists
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence
review of third-party reports from experienced practitioners
direct observation of candidate applying a typical workflow in wedding photo imaging professional practice
direct observation of candidate participating in wedding photo imaging events and making wedding photo imaging products
case studies to assess candidate’s ability to research contemporary styles and conceptual or aesthetic approaches to wedding photo imaging
participation in and observation of wedding photo imaging awards
review of creative products against wedding industry standards and service specifications.
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVPHI516A Research the role and use of the photo image in visual communication
CUVPHI517A Research and exploit photo imaging trends
CUVPHI518A Explore the descriptive and emotive nature of photo lighting
CUVPHI519A Investigate and exploit innovative imaging options
CUVPHI520A Produce an innovative presentation of professional work
CUVPHI529A Employ colour management in a digital imaging workplace.