Unit of competency Outline

Date retreived
23/07/2026 3:07 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Make wedding photoimaging products

Make wedding photoimaging products

Unit of competency
National Code
CUVPHI509A
State Code
D1211
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
18/04/2008
State Implementation and Classification
Approved Date
21/08/2008
Field of Education
100303 - Photography
Original Release Date
21/08/2008
Nominal Hours
50
Description
This unit describes the performance outcomes, skills and knowledge required to provide photoimaging services for wedding clients.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1 Develop a range of wedding services based on a studio style.
  • 1.1 Research sources of information for contemporary styles and conceptual/aesthetic approaches to wedding photoimaging styles, subjects and locations.1.2 Develop a studio style and ascertain relevance/suitability to intended target audience.1.3 Make test shots to refine studio style.1.4 Prepare sample albums representative of studio style for marketing/promotional purposes.1.5 Prepare pricing schedule, order forms, terms of trade and contracts.1.6 Research/adopt professional practice arrangements for wedding services and confirm with appropriate person/s.1.7 Promote and market wedding photoimaging services to potential clients.
2 Liaise with client and prepare for shoot.
  • 2.1 Meet with client to confirm shoot responsibilities, shoot requirements and pricing schedule.2.2 Discuss assignment of copyright/licensing arrangements with client.2.3 Negotiate/complete contract with client and employ appropriate deposit and payment plan arrangements.2.4 Make appropriate shoot preparations.
3 Shoot images, proof and optimise work to client specifications.
  • 3.1 Capture images within shoot context and be prepared for changed circumstances.3.2 Coordinate and work with a shoot team and seek feedback from client on shoot progress and image selection.3.3 Prepare proofs and samples and liaise with client to finalise creative product/s content.3.4 Optimiseimages and output creative product/s to agreed client specifications using industry standards.
4 Wrap up and review shoot.
  • 4.1 Maintain quality and working condition of equipment, studio and props.4.2 Prepare work and final account for client (for collection and payment).4.3 Review client response and personal performance within shoot context.4.4 Appropriately catalogue and archive images/files.4.5 Maintain contractual and financial records for business and taxation purposes.4.6 Update work samples of wedding photoimaging services for marketing/promotional purposes.4.7 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Sources of information may include:
contemporary wedding/fashion media, newspapers, television, magazines
internet sites
interviews
personal experiences
professional awards
professional libraries
workshops, seminars, conferences.

Wedding photoimaging styles may include:
contemporary
ethnic or cultural traditions
magazine style
photo documentary/photo essay
traditional.

Wedding subjects may include:
integration of subject/s into architectural and landscape environments
portraits of:
couples
formal and informal groups
individuals
wedding details:
apparel and accessories
automobiles and transportation vehicles
cakes
dresses
flowers
jewellery.

Wedding locations may include:
churches
landscape environment:
beaches, river and stream banks
buildings and architectural
public and private parks and gardens
roadsides, fields and farmlands
urban
photoimaging studio
private homes
reception rooms and hotels.

Studio style may include:
unique and recognisable photographic and print/album look, including factors such as:
depth of field
exposure compensation
fragments and details
framing/cropping
lens focal length
post-capture image treatment
point of view (POV) photography
use of abstraction.

Pricing schedule may include:
payment plans
range of services or packages.

Professional practice arrangements may include:
contracts
copyright, licensing and intellectual property rights
creative product archive/digital asset management
financial management/taxation/GST

insurance (personal public risk, accident and sickness, equipment, completed creative product, transportation and storage)
licences and permits
model/talent and property releases
OHS
project budget management.

Appropriate person/s may include:
bridal agencies and wedding suppliers
members of relevant professional associations
mentors/peers
practising wedding photographers, photoimagists or members of allied fields.

Shoot responsibilities may include:
confirming legal aspects of the shoot
controlling the shoot
controlling/signing-off on the creative product
liaising with bridal party and family to coordinate group shots
negotiating and signing contract
paying deposit/final account
selecting locations, props, backgrounds.

Shoot requirements may include:
analogue or digital capture technologies and supporting accessories
duration of coverage
hire options for equipment
props, backgrounds
photoimaging lighting:
ambient
mixed lighting
supplementary (electronic flash/tungsten/fluorescent/other)
processing requirements for image work created
shoot team:
assistant
fashion stylists
make-up and hairdressers
posers
post-shoot team:
album planners and designers
digital media/audio visual producer
image enhancement and retouching

studio, location (internal/external)
the creative product (how it is to be used/what the client specifies)
timelines for stages of wedding workflow
transportation of equipment.

Shoot preparations may include:
assemble and check all equipment
brief assistants/members of the shoot/post-shoot teams
conceptualise involvement in creative process
confirm time/place/requirements for all aspects of the shoot that will be supplied by others
consider/implement strategies for back-up equipment in case of equipment loss or failure
ensure personal grooming/presentation of self and team match client expectations
negotiate access to location/s with necessary parties
undertake weather check for location shoots.

Shoot context may include:
application of teamwork and management skills conducive to a creative environment
clients contractual agreement
compassionate/empathetic considerations
cultural requirements
physical environment/s of the shoot
the agreed responsible parties for aspects of the shoot
time constraints for locations and associated professionals for the event.

Changed circumstances may include:
changes due to emotional state of the subjects
changes to contractual arrangements
equipment malfunctions
inclement weather
overlooked technical requirements
physical changes of the location
subject changes
substitution of alternate photographer due to illness and unavailability.

Shoot team may include:
album planners and designers
child minders
post-shoot team
digital media/audio visual producer
image enhancement and retouching
shoot team
assistant/s
fashion stylists
make-up and hairdressers
posers.

Optimise images may include:
digital files as specified:
bit depth
colour space
digital asset management
file dimensions/size in pixels
file format (e.g. JPEG, TIFF, PSD, PDF)
file naming, captions and inclusion of file information data
multiple file formats
uncompressed/compressed files
maintain quality/integrity of the digital data
process RAW/JPEG files
retouch, enhance, photo-montage (as requested)
transfer media (e.g. CD, DVD, internet).

Creative product/s may include:
photoimages as:
digital files for use on the internet or for inclusion in personal digital media presentations or documents
DVDs and digital media presentations
framed print/s
loose print/s
mounted print/s
prints in/for albums and books.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to apply a typical workflow in wedding photoimaging professional practice
ability to apply business, coordination and negotiation skills to own photoimaging practice
ability to apply technical and imaging skills, including capturing/optimising wedding images
ability to interact and liaise with clients and associated professionals within the context of a wedding shoot (including empathetic communication skills)
ability to work within a diverse range of cultural practices and rituals in a wedding context.

Context of and specific resources for assessment
Assessment must ensure:
access to a range of photoimaging production equipment employed in a wedding context (e.g. album layout software, cameras, computers, printers, darkrooms, studios, lighting and accessories)
access to a range of locations and studios for wedding photoimaging shoots
access to sources of information to research contemporary styles and conceptual/aesthetic approaches to wedding photoimaging
opportunity for collaboration with or in allied industries (e.g. designers, fashion stylists, make-up artists, hairdressers, processing labs/printers, bookbinders and presentation specialists)
access to appropriate learning and assessment support when required
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.

Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate
direct observation of candidate applying a typical workflow in wedding photoimaging professional practice
direct observation of candidate participating in wedding photoimaging events and making wedding photoimaging products
case studies to assess candidate's ability to research contemporary styles and conceptual/aesthetic approaches to wedding photoimaging
participation in/observation of wedding photography/photoimaging award/s
review of creative products against wedding industry standards and service specifications.


Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVPHI501A Research role and use of the photoimage in visual communication
CUVPHI502A Research and exploit photoimaging trends
CUVPHI503A Explore the descriptive and emotive nature of photo lighting
CUVPHI504A Investigate and exploit innovative imaging options
CUVPHI505A Produce an innovative presentation package of professional work
CUVPHI514A Employ colour management in a digital imaging workplace.
Replaced By
State Code National Code Title Type
S7724 CUVPHI524A Make wedding photo imaging products Unit of competency
State Code National Code Title Type
D208 CUV50407 Diploma of Photoimaging Qualification