Unit of competency Outline

Date retreived
22/07/2026 4:32 PM AWST

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Create and optimise digital media

Create and optimise digital media

Unit of competency
National Code
BSBMKG437
State Code
OCE85
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
45
Description
This unit describes the skills and knowledge required to create and optimise digital media impact for application within the context of marketing communications.The unit applies to individuals working in a variety of marketing communications roles who have responsibility for developing and implementing client solutions within the digital communications space. Individuals may work individually or as part of a multidisciplinary team. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare to promote digital media
  • 1.1 Identify measurable impact objectives for digital media
  • 1.2 Analyse existing online and offline channel data for insights and gaps in engagement and expectations
  • 1.3 Identify tools and technologies accessed by customers
  • 1.4 Establish audience engagement characteristics, expectations and responses
2. Support optimisation of digital media
  • 2.1 Use technology to create a deliverable according to task and organisational requirements
  • 2.2 Develop strategies for rapid real-time response, and changes
  • 2.3 Model channel interaction options
  • 2.4 Test interaction with target groups
  • 2.5 Adapt deliverable according to test outcomes and verify with relevant personnel
3. Evaluate digital media use
  • 3.1 Collate digital data on customer engagement, conversations and conversions
  • 3.2 Moderate data to identify exceptions from agreed performance
  • 3.3 Document issues and recommendations to improve further digital media optimisation
No information
No information
Replaces
State Code National Code Title Type
AWF86 BSBMKG420 Create digital media user experiences Unit of competency
AWF85 BSBMKG421 Optimise digital media impact Unit of competency