Qualification Outline

Date retreived
22/07/2026 6:00 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication

Qualification
National Code:
BSB40820
State Code:
BFS9
TGA Status:
Current
DTWD Status:
Approved
National Endorsed, State Implementation and Classification
Field of Education
0805 - Sales And Marketing
Original TGA Release Date
19/10/2020
Approved Date
16/03/2021
Stream of Study
Initial Vocational (3100 - 3600)
VET Act Classifier
B
Nominal Hours
535
Duration
2 Semesters
Current Release Number
1.00
Current Release Date
19/10/2020
VET Act Conditions
—
Releases
Release Version Release Date TGA Status DTWD Status
1.00 19/10/2020 Current Approved
Description

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Schedule
Packaging Rules
Total number of units = Twelve (12)
Six (6) core units plus
Six (6) elective units, of which:
- two (2) elective units must be selected from Group A
- two (2) elective units must be selected from Group B
- for the remaining two (2) elective units:
- up to two (2) units may be selected from Groups A and B
- if not listed, up to two (2) units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
1. Core Units

All six (6) core units must be completed.

State Code National Code Title Hours Type
OCF58 BSBMKG435 Analyse consumer behaviour 55 Unit of competency
OCE59 BSBCRT412 Articulate, present and debate ideas 40 Unit of competency
OCF54 BSBMKG439 Develop and apply knowledge of communications industry 55 Unit of competency
OCG20 BSBCMM411 Make presentations 30 Unit of competency
OCF37 BSBMKG433 Undertake marketing activities 40 Unit of competency
OCD66 BSBWRT411 Write complex documents 50 Unit of competency
2. Group A – Marketing

Two (2) elective units must be selected from Group A
Please refer to the packaging rules for the full details of available options.

State Code National Code Title Hours Type
OCF53 BSBMKG440 Apply marketing communication across a convergent industry 65 Unit of competency
OCF62 BSBMKG431 Assess marketing opportunities 45 Unit of competency
OCF52 BSBMKG442 Conduct e-marketing communications 30 Unit of competency
OCE85 BSBMKG437 Create and optimise digital media 45 Unit of competency
OCF56 BSBMKG436 Design and test direct marketing activities 55 Unit of competency
BBB68 SIRXMKT006 Develop a social media strategy 45 Unit of competency
OCE97 BSBMKG441 Develop public relations documents 70 Unit of competency
OCD80 BSBMKG438 Implement and monitor advertising production 35 Unit of competency
BBB45 SIRXECM002 Prepare digital content 45 Unit of competency
OCD47 BSBMKG434 Promote products and services 35 Unit of competency
OCF60 BSBMKG432 Research international markets 45 Unit of competency
3. Group B – Transferable Skills

Two (2) elective units must be selected from Group B
Please refer to the packaging rules for the full details of available options.

State Code National Code Title Hours Type
OBO79 BSBXBD403 Analyse big data 35 Unit of competency
OCF09 BSBOPS403 Apply business risk management processes 40 Unit of competency
OAQ34 BSBXCM401 Apply communication strategies in the workplace 45 Unit of competency
OCF61 BSBCRT411 Apply critical thinking to work practices 55 Unit of competency
OCD91 BSBTWK401 Build and maintain business relationships 45 Unit of competency
OCG30 BSBCRT413 Collaborate in creative processes 45 Unit of competency
OCE01 BSBTEC303 Create electronic presentations 20 Unit of competency
OBG16 SIRXOSM005 Develop a basic website for customer engagement 55 Unit of competency
OCF00 BSBPEF402 Develop personal work priorities 35 Unit of competency
OCE82 BSBOPS404 Implement customer service strategies 35 Unit of competency
OCD88 BSBTWK503 Manage meetings 50 Unit of competency
OCG11 BSBESB404 Market new business ventures 45 Unit of competency
OCF14 BSBOPS306 Record stakeholder interactions 25 Unit of competency
OCG02 BSBFIN401 Report on financial activity 45 Unit of competency
Replaces
State Code National Code Title Type
AZJ8 BSB42415 Certificate IV in Marketing and Communication Qualification
No information
Entry Requirements

Nil

Traineeships and Apprenticeships
(TR0580) MARKETING (LEVEL 4) Traineeship