Unit of competency Outline

Date retreived
22/07/2026 9:42 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Develop a basic website for customer engagement

Develop a basic website for customer engagement

Unit of competency
National Code
SIRXOSM005
State Code
OBG16
TGA Status
Current
DTWD Status
Approved
Current Release Number
2.00
Current Release Date
10/11/2021
View on TGA
State Implementation and Classification
Approved Date
27/11/2019
Field of Education
080505 - Marketing
Original Release Date
27/11/2019
Nominal Hours
55
Description
This unit describes the performance outcomes, skills and knowledge required to plan and build a basic website suited to organisation purposes and customer requirements. It requires the ability to plan and develop both the structure and content for the site, and to test and evaluate the site before it goes live.It covers those skills needed by an organisation that chooses to develop its own site, using website building platforms, rather than using the services of information technology specialists.It applies to individuals who work independently or with limited guidance from others, including senior operational personnel, business unit managers and, particularly to small business owner operators.This unit applies to self-employed individuals, and owners and employees of any type of organisation including commercial, not-for-profit and government organisations.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Plan website structure.
  • 1.1. Determine website purpose, structure and style to suit target customer audience requirements.
  • 1.2. Identify required functions, capabilities and security requirements which meet website purpose.
  • 1.3. Determine need for interactive forms and functions to capture customer information and maximise customer interaction.
  • 1.4. Plan layout and navigation flow for appearance, readability, links and ease of use.
  • 1.5. Document structure to facilitate efficient development.
  • 1.6. Research and select website building software applications and hosting services based on website requirements.
  • 1.7. Identify current and future website functionality, and compatibility of software applications to ensure add-ons can be achieved.
2. Develop website content.
  • 2.1. Select and evaluate information to create relevant website content consistent with organisational policy for information that can be publicly shared
  • 2.2. Design interactive forms and user functionality to capture required information.
  • 2.3. Create and utilise a list of key words to promote and ensure search engine optimisation.
  • 2.4. Use language, style and tone suited to organisational brand, image and target audience.
  • 2.5. Select non-text content features to complement website text.
  • 2.6. Check content for accuracy, currency and relevance.
3. Create website pages.
  • 3.1. Utilise functions and templates provided by website building software to create pages and effective navigation.
  • 3.2. Select page titles and key words that reflect purpose and can be easily understood by audience.
  • 3.3. Utilise key words throughout site to maximise traffic to website and targeted content.
  • 3.4. Incorporate non-text content features to enhance page presentation.
  • 3.5. Create interactive forms and functions to capture customer information and maximise interaction.
  • 3.6. Develop linked webpages and ensure links are clearly named and unambiguous.
  • 3.7. Use consistent design features across all pages for ease of readability and navigation.
  • 3.8. Upload files to web hosting service according to technical requirements.
4. Test and critically evaluate website before site goes live.
  • 4.1. Test all website functions and navigation to confirm operational status and ease of use.
  • 4.2. Test useability of interactive forms and functions.
  • 4.3. Check accuracy of content and evaluate design for appeal and match to organisation image.
  • 4.4. Run test searches to ensure key words are driving traffic to the site and targeted content.
  • 4.5. Adjust content, design, key words and navigation flow to ensure website is fit for purpose and meets organisation image requirements.
No information
No information
No information