Unit of competency Outline

Date retreived
22/07/2026 6:10 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Develop public relations documents

Develop public relations documents

Unit of competency
National Code
BSBMKG441
State Code
OCE97
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080509 - Public Relations
Original Release Date
16/03/2021
Nominal Hours
70
Description
This unit describes the skills and knowledge required to design, produce and edit public relations documents for various target audiences and to evaluate their effectiveness in the marketplace.The unit applies to individuals who usually work as part of a public relations campaign team and who analyse and evaluate information from a variety of sources. In this role, individuals use well-developed advertising skills and a broad knowledge base.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare to develop public relations documents
  • 1.1 Identify task objectives and relevant legal and ethical frameworks
  • 1.2 Research previous organisational public relations documents, distribution channel information and evaluation data
  • 1.3 Confirm document objectives, message and process with relevant personnel
  • 1.4 Identify resources, timelines and costs in consultation with relevant personnel
2. Establish final public relations documents
  • 2.1 Draft documents according to task and organisational requirements
  • 2.2 Seek feedback from relevant personnel on public relations documents
  • 2.3 Agree upon modifications and incorporate into final draft
3. Review finalised documents
  • 3.1 Distribute documents according to timelines, task and organisational requirements
  • 3.2 Monitor and collate feedback on the effectiveness of distributed documents
  • 3.3 Evaluate feedback results against task objectives
  • 3.4 Record and file evaluation results and recommendations for future improvements according to organisational policy and procedure
No information
No information
Replaces
State Code National Code Title Type
AUJ85 BSBPUB402 Develop public relations campaigns Unit of competency
AUL15 BSBPUB403 Develop public relations documents Unit of competency