Unit of competency Outline

Date retreived
22/07/2026 9:53 PM AWST

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Develop public relations documents

Develop public relations documents

Unit of competency
National Code
BSBPUB403
State Code
AUL15
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080509 - Public Relations
Original Release Date
15/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to design, produce and edit public relations documents for various target audiences, and to evaluate their effectiveness in the marketplace.It applies to individuals who would usually work as part of a public relations campaign team and who analyse and evaluate information from a variety of sources. In this role, individuals use well-developed advertising skills and a broad knowledge base.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Research appropriate public relations documents
  • 1.1 Research previous communication documents for tone, content and style
  • 1.2 Research previous communication media and media distribution channels using appropriate methods
  • 1.3 Research and analyse existing evaluation data
  • 1.4 Conduct research about target public, clients or relevant organisations
2. Plan production of communication document
  • 2.1 Identify and segment the target public
  • 2.2 Identify and agree upon communication objectives, messages and processes with other team members or supervisors in accordance with organisation procedures
  • 2.3 Ensure communication message is aligned to the organisation’s strategic objectives and operational plans
  • 2.4 Identify and gain agreement on appropriate communication media and media channels to communicate message
  • 2.5 Identify and agree upon processes to test the success of planned public relations communications
  • 2.6 Determine outsourcing resources, and provide input into developing timelines and costs
  • 2.7 Identify legal and ethical constraints impacting on communicating message
3. Create and edit public relations documents
  • 3.1 Design and write communication documents which align with the organisation’s objectives and effectively communicate issues, policies and practices of the organisation to target audiences
  • 3.2 Scan documents to ensure compliance with legal and ethical requirements and proofread to identify and correct errors
  • 3.3 Assess appropriateness of the style and tone of text for the target public and carry out structural editing to ensure the document flows logically
  • 3.4 Edit the document to ensure its scope and format is in accordance with the organisation’s strategic communications plan and complies with house style
  • 3.5 Seek feedback from appropriate personnel on content of public relations documents following proofreading
  • 3.6 Test document and amend it in response to feedback
  • 3.7 Determine and agree upon modifications and incorporate into final draft
4. Implement and evaluate public relations documents
  • 4.1 Forward any required document to outsourced resources within scheduled timelines
  • 4.2 Distribute document in accordance with scheduled timelines using appropriate public relations publications to communicate and promote the goals of the organisation
  • 4.3 Gather feedback and regularly monitor the effectiveness of distributed documents using appropriate evaluation methods
  • 4.4 Evaluate results of public relations documents against communication, organisation and/or client objectives
  • 4.5 Record and file evaluation results and any improvement recommendations for future reference
No information
No information
Replaces
State Code National Code Title Type
D0952 BSBPUB403A Develop public relations documents Unit of competency
Replaced By
State Code National Code Title Type
OCE97 BSBMKG441 Develop public relations documents Unit of competency