Qualification Outline
22/07/2026 5:26 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Certificate IV in Advertising
Certificate IV in Advertising
BSB40115
AVQ7
Replaced
Replaced
National Endorsed, State Implementation and Classification
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 1.00 | 25/03/2015 | Current | Approved |
Description
This qualification is suitable for those who use well-developed advertising skills and a broad knowledge base in a wide variety of advertising contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior advertising practitioners.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Schedule
Packaging Rules
Total number of units = ten (10)- five (5) core units plus
- five (5) elective units, of which:
- three (3) of the elective units must be selected from the elective units listed below
- two (2) elective units may be selected from elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package
- if not listed below, one unit may be selected from either a Certificate III or Diploma level.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
1. Core Units
All five (5) units must be completed.
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| AUJ44 | BSBMKG402 | Analyse consumer behaviour for specific markets | 50 | Unit of competency |
| AUK57 | BSBADV402 | Conduct pre-campaign testing | 80 | Unit of competency |
| AUH19 | BSBADV403 | Monitor advertising production | 80 | Unit of competency |
| AUH38 | BSBMKG401 | Profile the market | 40 | Unit of competency |
| AUI90 | BSBADV404 | Schedule advertisements | 40 | Unit of competency |
2. Elective Units
At least three (3) units must be chosen from the elective units listed.
Please refer to the packaging rules for the full details of available options.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D144 | BSB40107 | Certificate IV in Advertising | Qualification |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AZJ8 | BSB42415 | Certificate IV in Marketing and Communication | Qualification |
No information
Entry Requirements
Nil
Traineeships and Apprenticeships