Unit of competency Outline

Date retreived
22/07/2026 3:11 PM AWST

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Coordinate advertising research

Coordinate advertising research

Unit of competency
National Code
BSBADV503
State Code
AUH68
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080507 - Advertising
Original Release Date
15/09/2015
Nominal Hours
60
Description
This unit covers the skills and knowledge required to conduct primary and secondary advertising research to test advertising themes and ideas. It includes assessment of research requirements, selection of research methods, and use of findings.It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Assess advertising research requirements
  • 1.1 Analyse information about consumer, product and market environment to identify and justify need for further research
  • 1.2 Assess creative concepts to determine and justify need for concept testing
  • 1.3 Assess media options and scheduling to determine and substantiate need for media research
  • 1.4 Identify and assess legal, ethical and cultural considerations for advertising research to determine their impact on research methods
2 Select research method/s
  • 2.1 Confirm research budget and timeframe in selecting appropriate research method/s
  • 2.2 Assess capacity of primary and secondary research methods to provide required information
  • 2.3 Select pretest advertising method/s most likely to provide required information on time and within budget
  • 2.4 Prepare research brief specifying research objectives and method/s, budget, time, schedule and reporting requirements
3 Utilise advertising research findings
  • 3.1 Analyse research results using appropriate techniques to identify findings and impact on advertising strategies, budgets and timelines
  • 3.2 Adjust advertising strategies, budgets and timelines to reflect research findings
  • 3.3 Revise advertising strategies to meet legal and ethical requirements, and requirements of advertiser
No information
No information
Replaces
State Code National Code Title Type
D0562 BSBADV503B Coordinate advertising research Unit of competency
Replaced By
State Code National Code Title Type
OCF31 BSBMKG551 Create multiplatform advertisements for mass media Unit of competency
State Code National Code Title Type
AVU4 BSB50115 Diploma of Advertising Qualification
AVQ7 BSB40115 Certificate IV in Advertising Qualification
AVU9 BSB50215 Diploma of Business Qualification
AZK1 BSB52415 Diploma of Marketing and Communication Qualification