Unit of competency Outline

Date retreived
22/07/2026 12:47 PM AWST

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Create multiplatform advertisements for mass media

Create multiplatform advertisements for mass media

Unit of competency
National Code
BSBMKG551
State Code
OCF31
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080507 - Advertising
Original Release Date
16/03/2021
Nominal Hours
80
Description
This unit describes the skills and knowledge required to create multiplatform advertisements for the communication of a product, service or idea to consumers. The unit applies to individuals who work in supervisory management roles within an advertising team or media organisation and are primarily responsible for the development of advertisements.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify requirements for multiplatform advertising
  • 1.1 Identify and Confirm task objectives and requirements with client
  • 1.2 Establish timeline, target audience and budget for multiplatform advertisements for mass media
2. Develop multiplatform advertisement
  • 2.1 Select advertising platforms according to task objectives
  • 2.2 Prepare multiplatform advertisements for mass media according to task objectives, client and platform specifications
  • 2.3 Present advertisement to client for confirmation
  • 2.4 Implement advertisement on platform according to platform specifications in consultation with client
3. Review multiplatform advertisement
  • 3.1 Seek feedback on advertisement from client
  • 3.2 Analyse feedback to identify areas for improvement
  • 3.3 Document key learnings according to organisational policies and procedures
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No information