Qualification Outline
22/07/2026 7:51 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Diploma of Marketing and Communication
Diploma of Marketing and Communication
BSB50620
BFT7
Current
Approved
National Endorsed, State Implementation and Classification
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 2.00 | 25/01/2022 | Current | Approved |
| 1.00 | 19/10/2020 | Replaced | Approved |
Description
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Schedule
Packaging Rules
Total number of units = Twelve (12)Five (5) core units plus
Seven (7) elective units, of which:
- three (3) elective units must be selected from Group A
- two (2) elective units must be selected from Group B
- for the remaining two (2) elective units:
- up to two (2) units may be selected from Groups A and B
- if not listed, up to two (2) units may be selected from a Certificate IV, Diploma or Advanced Diploma from this or any other currently endorsed Training Package qualification or accredited course.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
1. Core units
All five (5) core units must be completed.
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| OCE32 | BSBMKG552 | Design and develop marketing communication plans | 55 | Unit of competency |
| OCF40 | BSBMKG542 | Establish and monitor the marketing mix | 55 | Unit of competency |
| OCF41 | BSBMKG541 | Identify and evaluate marketing opportunities | 65 | Unit of competency |
| OCE84 | BSBPMG430 | Undertake project work | 55 | Unit of competency |
| OCE24 | BSBMKG555 | Write persuasive copy | 40 | Unit of competency |
2. Group A – Marketing
Three (3) elective units must be selected from Group A.
Please refer to the packaging rules for the full details of available options.
3. Group B – Transferable Skills
Two (2) elective units must be selected from Group B.
Please refer to the packaging rules for the full details of available options.
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| OCG35 | BSBDAT501 | Analyse data | 55 | Unit of competency |
| OCF55 | BSBCMM511 | Communicate with influence | 55 | Unit of competency |
| OCD45 | BSBSTR501 | Establish innovative work environments | 45 | Unit of competency |
| OCG31 | BSBFIN501 | Manage budgets and financial plans | 65 | Unit of competency |
| OCE90 | BSBOPS504 | Manage business risk | 50 | Unit of competency |
| OCE37 | BSBOPS505 | Manage organisational customer service | 35 | Unit of competency |
| OCD50 | BSBPEF501 | Manage personal and professional development | 55 | Unit of competency |
| OCD69 | BSBCRT512 | Originate and develop concepts | 30 | Unit of competency |
| OCD96 | BSBTEC404 | Use digital technologies to collaborate in a work environment | 45 | Unit of competency |
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| AZK1 | BSB52415 | Diploma of Marketing and Communication | Qualification |
No information
Entry Requirements
Entry to this qualification is limited to those who:
Have completed BSB42415 Certificate IV in Marketing and Communication
or
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have two years equivalent full-time relevant work experience.
Traineeships and Apprenticeships